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ChatGPT $100 Credits Were a Clever Customer-Acquisition Bet
Jul 27, 2026

ChatGPT $100 Credits Were a Clever Customer-Acquisition Bet

PLUS: 7 deadly sins of bloated AI spend

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Michelin's €26.0 Billion Content Marketing Playbook (From 1900)
Jun 13, 2026

Michelin's €26.0 Billion Content Marketing Playbook (From 1900)

PLUS: Influential Women in Advertising History

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Red Bull's Extreme Stunts Are the Best Marketing Playbook Nobody Copies
Jun 06, 2026

Red Bull's Extreme Stunts Are the Best Marketing Playbook Nobody Copies

PLUS: From 15/hr to $2M/yr in six years with "beef as marketing"

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
The A/B Testing Machine Behind Candy Crush
May 23, 2026

The A/B Testing Machine Behind Candy Crush

PLUS: AI Marketing Examples

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
ESPN's Last Dance Marketing Playbook During COVID
May 12, 2026

ESPN's Last Dance Marketing Playbook During COVID

PLUS: $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
The Piggyback Marketing Strategy: 5 Ways to Ride Someone Else's Viral Hit
Apr 25, 2026

The Piggyback Marketing Strategy: 5 Ways to Ride Someone Else's Viral Hit

PLUS: Two Real Ways to 10x Your Team with AI

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Airbnb Pro Photo Program Growth Strategy: $5,000 Camera Trick That Doubled Revenue in 30 Days
Apr 20, 2026

Airbnb Pro Photo Program Growth Strategy: $5,000 Camera Trick That Doubled Revenue in 30 Days

PLUS: Door-to-door saleswomen are fueling Shein’s rise in Mexico

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Showtime's Churn Prevention Secret Tactic: 60-40-20 Discount Loophole
Apr 06, 2026

Showtime's Churn Prevention Secret Tactic: 60-40-20 Discount Loophole

PLUS: How Justin Welsh earns 193k/month

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
+1+1
Neurogum's Cross-Channel Growth Loop: How TikTok Feeds Amazon, Google, and Retail
Mar 31, 2026

Neurogum's Cross-Channel Growth Loop: How TikTok Feeds Amazon, Google, and Retail

PLUS: Watch Me LIVE Build a Viral UGC Strategy (Consumer Apps)

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
+2+2
SlapMac Viral Marketing: How a Prank App Made $5,000 in One Week
Mar 28, 2026

SlapMac Viral Marketing: How a Prank App Made $5,000 in One Week

PLUS: THE shortest LinkedIn course you’ll ever

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Browse Traffic vs. Search Traffic: Study of YouTube Tutorial Channel Performance (2 Years of Data)
Mar 18, 2026

Browse Traffic vs. Search Traffic: Study of YouTube Tutorial Channel Performance (2 Years of Data)

PLUS: The Greatest Marketer of All Time

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
12 Velvet Rope Marketing Examples (From 1893 to a 450K Waitlist)
Mar 14, 2026

12 Velvet Rope Marketing Examples (From 1893 to a 450K Waitlist)

PLUS: Offline Outbound

Startup Spells 🪄
Startup Spells 🪄
SaaS newsletter that breaks down marketing secrets of top startups. Reverse-engineer how they cracked viral growth, mastered social media algorithms, & got millions in traffic from SEO. Think of it as Netflix for SaaS growth, minus the chill.

Startup Spells 🪄

SaaS newsletter that breaks down marketing secrets of top startups. Reverse-engineer how they cracked viral growth, mastered social media algorithms, & got millions in traffic from SEO. Think of it as Netflix for SaaS growth, minus the chill.

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