Marketing

LeadsIdeasCustomersAmazonPsychologyPlay StoreBlackhatDomainsCompetitorsAI GirlfriendsServiceTikTokAPIEmployeesOnlyfansMillionsBeautyPowered ByFramingSEOEquityPRProductMoneyAffiliatePattern InterruptAITrickSignalBrandStrategyAttentionDistributionBumbleCopycatSecretsBacklinksAlex HormoziCloneBusinessFacebookSocial MediaAppCold DMAnalyticsAirbnbStartupsSpanishJob BoardsGrowthOpenAppsumoSaaSGuerillaHacksRedditBotsYouTubeYCombinatorSpammingCraigslistGame TheoryPerspectiveStalkingRecruitmentPeak End RuleHiring$100M OffersXInfluencerCognitive BiasSocial EngineeringContentPyschologyReverse EngineeringMarketingTitlesInstagramNewslettersReviewsUnicornsHiddenBookBillboardsRatingsBooksSubredditsSide HustleTwitterAI ArtPlaybookAdsMidjourneyOpen AIChannelLooksmaxxingGPT-4ViralApp Store
MarketingMarketing
Viral Sampling Explained: Musicfy's 100K User Growth from an AI Drake Song

Viral Sampling Explained: Musicfy's 100K User Growth from an AI Drake Song

PLUS: The Evaluator–Optimizer Pattern in DSPy with GEPA

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
AI Video Creator's 30-Min YouTube Funnel Makes $42K MRR on Skool

AI Video Creator's 30-Min YouTube Funnel Makes $42K MRR on Skool

PLUS: The 'metaprompt' prompt to make effective prompts

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Inside Spotify’s Acquisition of Heardle, the Viral Wordle-Clone That Made Music a Daily Obsession

Inside Spotify’s Acquisition of Heardle, the Viral Wordle-Clone That Made Music a Daily Obsession

PLUS: Using AI to Expose Billion-Dollar Company Secrets + Career Opportunities

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Airbnb's Craigslist Couch-Posting Growth Hack to Build Marketplace Demand

Airbnb's Craigslist Couch-Posting Growth Hack to Build Marketplace Demand

PLUS: Failing to Understand the Exponential, Again

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Priceonomics Built a B2B Data Business Using Web Crawling for Hedge Funds

How Priceonomics Built a B2B Data Business Using Web Crawling for Hedge Funds

PLUS: The Bitter Lesson

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
WORDLE’s Lucky Twin: Steven Cravotta’s App That Hit 1 Million Downloads through Pure Luck

WORDLE’s Lucky Twin: Steven Cravotta’s App That Hit 1 Million Downloads through Pure Luck

PLUS: My favourite rules & razors

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Rolex's Certification Marketing Strategy Built a $1B Empire (Steal This!)

How Rolex's Certification Marketing Strategy Built a $1B Empire (Steal This!)

PLUS: Finally revealing my $40M YouTube Ads strategy @ Sam Oven’s Quantum Mastermind

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How James Clear Reverse-Engineered the Title "Atomic Habits" using Data from 150 Million-Copy Bestsellers

How James Clear Reverse-Engineered the Title "Atomic Habits" using Data from 150 Million-Copy Bestsellers

PLUS: AI Is Poisoning Reddit to Promote Products and Game Google With 'Parasite SEO'

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Alex Hormozi Learned Sales Psychology at a Fur Dealer that built Acquistion.com Empire

How Alex Hormozi Learned Sales Psychology at a Fur Dealer that built Acquistion.com Empire

PLUS: My mom and Dr. DeepSeek

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How DoorDash Used Discount Promos and Referrals to Dominate Local SEO (using City Landing Pages)

How DoorDash Used Discount Promos and Referrals to Dominate Local SEO (using City Landing Pages)

PLUS: Inside Duolingo's Writers' Room

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Louis C.K.'s Comedy Special made $1m in 12 days: Direct-to-Fan DRM-Free Marketing

How Louis C.K.'s Comedy Special made $1m in 12 days: Direct-to-Fan DRM-Free Marketing

PLUS: Latin American musicians say AI is stealing their streams

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
The Barnum Effect in Marketing: How Framing Questions Increases Ad Clicks

The Barnum Effect in Marketing: How Framing Questions Increases Ad Clicks

PLUS: How To Use Killer Offers To Unlock Hidden Profits

Startup Spells 🪄
Startup Spells 🪄