Marketing

LeadsIdeasCustomersAmazonPsychologyPlay StoreBlackhatDomainsCompetitorsAI GirlfriendsServiceTikTokAPIEmployeesOnlyfansMillionsBeautyPowered ByFramingSEOEquityPRProductMoneyAffiliatePattern InterruptAITrickSignalBrandStrategyAttentionDistributionBumbleCopycatSecretsBacklinksAlex HormoziCloneBusinessFacebookSocial MediaAppCold DMAnalyticsAirbnbStartupsSpanishJob BoardsGrowthOpenAppsumoSaaSGuerillaHacksRedditBotsYouTubeYCombinatorSpammingCraigslistGame TheoryPerspectiveStalkingRecruitmentPeak End RuleHiring$100M OffersXInfluencerCognitive BiasSocial EngineeringContentPyschologyReverse EngineeringMarketingTitlesInstagramNewslettersReviewsUnicornsHiddenBookBillboardsRatingsBooksSubredditsSide HustleTwitterAI ArtPlaybookAdsMidjourneyOpen AIChannelLooksmaxxingGPT-4ViralApp Store
MarketingMarketing
The Psychology of Packaging: How Visuals Drive Revenue

The Psychology of Packaging: How Visuals Drive Revenue

PLUS: Growing a16z crypto's social to 100K Followers In 8 Months

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Cloudflare's "Product as Marketing" Playbook

Cloudflare's "Product as Marketing" Playbook

PLUS: Lessons Learned Generating 5,000 AI Personas

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
FarmVille Viral Loop: How Zynga Got 83 Million Users Exploiting Facebook

FarmVille Viral Loop: How Zynga Got 83 Million Users Exploiting Facebook

PLUS: How to Reverse Engineer Your Competitor’s Funnels

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Devin uses GitHub for Side Project Marketing (feat. DeepWiki)

How Devin uses GitHub for Side Project Marketing (feat. DeepWiki)

PLUS: Michael Dell, Dell Technologies

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
B2B PR That Actually Works: Making Business Data Consumer-Facing

B2B PR That Actually Works: Making Business Data Consumer-Facing

PLUS: Mastering the art of inhouse SEO

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Viral Sampling Explained: Musicfy's 100K User Growth from an AI Drake Song

Viral Sampling Explained: Musicfy's 100K User Growth from an AI Drake Song

PLUS: The Evaluator–Optimizer Pattern in DSPy with GEPA

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
AI Video Creator's 30-Min YouTube Funnel Makes $42K MRR on Skool

AI Video Creator's 30-Min YouTube Funnel Makes $42K MRR on Skool

PLUS: The 'metaprompt' prompt to make effective prompts

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Inside Spotify’s Acquisition of Heardle, the Viral Wordle-Clone That Made Music a Daily Obsession

Inside Spotify’s Acquisition of Heardle, the Viral Wordle-Clone That Made Music a Daily Obsession

PLUS: Using AI to Expose Billion-Dollar Company Secrets + Career Opportunities

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Airbnb's Craigslist Couch-Posting Growth Hack to Build Marketplace Demand

Airbnb's Craigslist Couch-Posting Growth Hack to Build Marketplace Demand

PLUS: Failing to Understand the Exponential, Again

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Priceonomics Built a B2B Data Business Using Web Crawling for Hedge Funds

How Priceonomics Built a B2B Data Business Using Web Crawling for Hedge Funds

PLUS: The Bitter Lesson

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
WORDLE’s Lucky Twin: Steven Cravotta’s App That Hit 1 Million Downloads through Pure Luck

WORDLE’s Lucky Twin: Steven Cravotta’s App That Hit 1 Million Downloads through Pure Luck

PLUS: My favourite rules & razors

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Rolex's Certification Marketing Strategy Built a $1B Empire (Steal This!)

How Rolex's Certification Marketing Strategy Built a $1B Empire (Steal This!)

PLUS: Finally revealing my $40M YouTube Ads strategy @ Sam Oven’s Quantum Mastermind

Startup Spells 🪄
Startup Spells 🪄