Startup Spells 🪄

Startup Spells 🪄

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MarketingMarketing
How Perplexity Won the AI Distribution Race Against ChatGPT, Claude, and Gemini

How Perplexity Won the AI Distribution Race Against ChatGPT, Claude, and Gemini

PLUS: How AI will look like in 2027

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
Tabs Chocolate Marketing Blueprint: $0 to $10m Per Year using TikTok Growth Hacks

Tabs Chocolate Marketing Blueprint: $0 to $10m Per Year using TikTok Growth Hacks

PLUS: Building TikTok & Instagram Farm

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
Oren John's Instagram Playbook: Bold Fonts, Vibrant Shades, Luxury Aesthetic

Oren John's Instagram Playbook: Bold Fonts, Vibrant Shades, Luxury Aesthetic

PLUS: 18 observations from using Cursor for 6+ months

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Cluely's Outrage Marketing Ad Genius: The AI Cheating Tool That Went Viral And Triggered Millions

Cluely's Outrage Marketing Ad Genius: The AI Cheating Tool That Went Viral And Triggered Millions

PLUS: Agency Is Eating the World

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Windsurf's Go-To-Market (GTM) Strategy: From VSCode Fork to $3B Rumoured Exit to OpenAI

Windsurf's Go-To-Market (GTM) Strategy: From VSCode Fork to $3B Rumoured Exit to OpenAI

PLUS: How/why to get good at debugging your mind

Startup Spells 🪄
Startup Spells 🪄
PsychologyPsychology
How The Stock Insider, a Finance Newsletter, Weaponised Price Psychology

How The Stock Insider, a Finance Newsletter, Weaponised Price Psychology

PLUS: AI Engineering in 76 Minutes

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Contrast Creates Viral Content: The Secret Behind MrBeast, Apple, and Parasite

How Contrast Creates Viral Content: The Secret Behind MrBeast, Apple, and Parasite

PLUS: LLM “Structured Outputs” are Missing the Point

Startup Spells 🪄
Startup Spells 🪄
SEOSEO
How Starter Story Used TOCs to Triple Time on Page

How Starter Story Used TOCs to Triple Time on Page

PLUS: This 24-Year-Old Used AI to Make $30M in under a year

Startup Spells 🪄
Startup Spells 🪄
Open AIOpen AI
Cursor's $20/Month Pricing Strategy: Sell AI Like a Planet Fitness Membership

Cursor's $20/Month Pricing Strategy: Sell AI Like a Planet Fitness Membership

PLUS: How We Build Effective Agents by Anthropic

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
X Growth Hack: Piggyback on High-Follower Accounts using Quote-Tweets

X Growth Hack: Piggyback on High-Follower Accounts using Quote-Tweets

PLUS: How to Build an Agent

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
How PrayScreen, a faith-based Christian app, scaled to $50K MRR in 90 days using TikTok and zero paid ads

How PrayScreen, a faith-based Christian app, scaled to $50K MRR in 90 days using TikTok and zero paid ads

PLUS: GPT 4.1 Prompting Guide by OpenAI

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
Private Channel Playbook to Beat Social Media Algorithms

Private Channel Playbook to Beat Social Media Algorithms

PLUS: Why Liquid Death Failed in the UK

Startup Spells 🪄
Startup Spells 🪄
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