- Startup Spells 🪄
- Posts
- Witty Copywriting Examples
Witty Copywriting Examples
PLUS: Find Content Ideas Using "zero volume" keywords + Reddit
Witty Copywriting Examples
Witty copywriting is a fun way of writing that makes people smile or laugh while getting a message across.
It uses clever wordplay and sharp observations to grab attention and help readers connect with what's being said, making boring messages more enjoyable and memorable.
1. Detour Sunglasses

Detour Sunglasses
2. Titan Casket

Titan Casket - Pre Plan A Casket

Titan Casket - Find Your Flavor
3. Durex

Durex - Who's Your Daddy
4. Fiverr

Fiverr - AI Took My Job
5. Staedtler

Staedtler - You Are Not Needed
6. Chivas Regal

Chivas Regal - Drinking Less Then Drink Better
7. Spotify

Spotify - Our Employees Aren't Children
8. Dentistry

Why Is Dentistry Important?
9. Norse

Norse - See You In 9 Months
10. Mid Valley Air

Mid Valley Air - HVAC
Top Tweets of the day
1/
As a guiding principle, the notion that 'bees don't waste their time explaining to flies that honey is better than shit' has helped me filter out a lot of opinions.
— Ana Mostarac (@anammostarac)
2:16 AM • Oct 3, 2023
Most people won't change their mind under any circumstances. Its helpful to ignore them. Saves you a lot of time but extremely hard to do.
2/
Only 14% of people use macOS.
Yet, 67% of my customers are on macOS.
Apple users don’t just browse 😏
— Marc Lou (@marc_louvion)
3:15 PM • Feb 4, 2025
When you train masses on freebies, they expect freebies. Windows and Play Store is like that.
Apple has trained their users to pay to get quality apps and so they mostly pay.
The last 20 years were mostly VC-funded and focused on growth at all costs but now you'll see most apps asking for money (mostly due to AI having high recurring costs) and so the entire ecosystem will be mostly paid apps.
Claude is like the Apple of AI Chat apps. If you want to use Claude, you just have to pay them. No exceptions. The free version has insane limits.
3/
COMPOSITION will help you win in the App Store or cause your conversion rates to remain non competitive with little to no improvement over time.
Below is just one example of applying the right viewpoint to a subject: Eye level angle with a background blur.
A thread🧵👇
— Nick (@nickjsheriff)
3:18 PM • Aug 6, 2022
This helps you stand out in App Store, Dating Apps, as well as IRL when you wear the right clothes. Composition and Contrast. Look up "Color Theory" on YouTube.
Rabbit Holes
What’d ya think of today’s newsletter? Hit ‘reply’ and let me know.
Do me a favor and share it in your company's Slack #marketing channel.
First time? Subscribe.
Follow me on X.
Reply