🪄 $1.5m Text-To-Music AI SaaS Growth Playbook

Hey,

The Spells Master is back!

Welcome to the 77th issue.

Today's topics:

1. Text-To-Music AI SaaS Growth Playbook

2. A tool to Build on Top of TikTok using Unofficial API

3. One recommended video on The 19-year-old Who Built a $1.5M AI SaaS in 7 Days

Text-To-Music AI SaaS Growth Playbook

Arib Khan made $1.5M with a Text-To-Music AI SaaS as a 19-year old.

He built it in 7 Days. If you've seen the AI Drake covers and AI SpongeBob videos on TikTok, Arib built the tech for it.

His growth playbook is insane.

1. Spot early trends

Most people use Social Media to spot AI Trends, not Arib.

He uses Arxiv to spot early AI Trends.

For context, Arxiv is a site where all the new research is published.

He sorts by new and checks the popularity of a research paper using faves to see if he can build something with it.

Another site he uses is HuggingFace to spot a trending model so he can ship a useful SaaS fast.

This is where he spotted the model that built Musicfy.

2. Simplicity Wins

Arib found a Discord channel called AI Hub through TikTok Video.

He found that people were trying to create AI Music but didn't know basic Python errors as they were non-technical musicians.

So Arib thought why not make a simple web app so he could get early users.

And he did just that to get musicians’ feedback which got him to iterate fast.

In the end, he got 2m users and 1m active users.

His formula is simple:

Sick tech + Confusing UX + People want to try but not knowing how = Viral Product

3. Familiarity Bias

He didn't make a video on a random music artist.

He made a video on Drake to go viral.

When you do Fame Jacking right, you go viral.

He was even nicknamed "the guy behind Drake AI song."

Since there's a fight between pro-AI and anti-AI people, it is great for engagement. Controversy sparks discussions and attracts users.

He later had to pivot from using famous artists' voices to custom models to address copyright concerns after he got cease-and-desist letters.

He used voices of 50 unknown artists whose voices were used to create custom models.

4. Fish where the fish are

The AI Hub Discord Channel is where his target audience was so he used it to get early users.

He messaged the moderator of that channel to make an announcement of his site so people could visit it.

And that's how he got 2k users within the first hour. He made $95 within the first hour of launch.

Early on, he only monetized it with a $1 payment for a month and that got him $2000 by the end of first day.

5. Distribution play

He focuses on distribution more than product.

For example, if he knows someone who is a Dog Influencer with 100k followers, then he would be launching a product that creates Dog Photos using AI.

6. Go viral creating simple Demos

He created viral demo videos showcasing unique features and use cases to attract attention. His original demo video got 4,000+ likes.

7. Affiliate marketing

He partnered up with UGC creators and implemented an affiliate program to incentivize promotion.

There were people who were already creating these videos on TikTok for free so he incentivized them to create it for him.

And he has a 16-year old who he pays $500 per month to manage all his affiliates on Discord.

Their top affiliate brought him $50,000.

8. YouTube > TikTok

YouTube turned out to be better in terms of conversion than TikTok.

He got 300 million views on TikTok in a month and made $20,000-$30,000.

And he made $30,000 from a YouTube video with 300,000 views.

9. Paddle > Stripe

In most parts of the world, Stripe doesn't exist but PayPal does.

He used Paddle which has Stripe and PayPal built-in to grow from 20% to 30% in conversion.

Definitely check out Arib's Growth CheatSheet.

A tool to Build on Top of TikTok using Unofficial API

TikAPI is a full-fledged unofficial TikTok API which you can use to build tools on top of it like trending sounds, trending videos so you can spot patterns and sell it to Agencies and B2B Companies using TikTok as a marketing strategy.

You don't have to worry about reverse-engineering the API yourself as TikAPI take cares of that.

One recommended video on The 19-year-old Who Built a $1.5M AI SaaS in 7 Days

This video is about the 19-year-old who built the $1.5M AI SaaS in 7 Days.

I learned a thing or two about distribution from it. Watch it at 2x.

Top Tweets of the day

1/

Affiliate Twitter has so much incredible sauce. If you ever wondered why a few videos have increased saturation, its because of these tricks. The algorithm can be easily manipulated.

2/

If everyone starts sending Cold Emails, the platforms hardened themselves to stop the cold email spam. To combat this, newer tools come up. Its a cat-and-mouse game.

Rabbit Holes

1. YouTube videos teach us good software activation, newsletter growth from Twitter, “Google ads for XYZ” business idea - Google Ads Agency for various niches is a huge market and you can rank it with complete AI-generated content. Cody Schneider already ranks for it #5 if you search "Google Ads for Apartments" on Google. Behind the scenes on how he did it.

2. How James Clear Manufactured Word Of Mouth To Create A NYT’s #1 Best Seller - James Clear is a phenomenal marketer. He has an incredible SEO game as well.

3. Automated Newsjacking - Newsjacking can be automated with AI to make money with affiliate links. Low effort, high ROI. Caveat is you have money to spend to learn this stuff. Google can't figure out how to spot AI-Generated content and they never will. All those humanizer websites are fake.

Until next time,

Your Spells Master!

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Read all the old case-studies here.

More Startup Spells 🪄

1. CTR Manipulation (LINK)

2. YouTube SEO Tip (LINK)

3. How Alex Hormozi Got Tons of Reviews for $100M Offers (LINK)