Private Channel Playbook to Beat Social Media Algorithms

PLUS: Why Liquid Death Failed in the UK

Private Channel Playbook to Beat Social Media Algorithms

Social media algorithms hide your posts from 90-99% of your followers. But there’s a smarter way to get seen: private channels.

Creators like Alen Sultanic and EP use email lists and Telegram groups to bypass algorithms and reach their audience directly.

Alen Sultanic’s Email Strategy Doubles Facebook Reach

Alen Sultanic sends followers from his email list to his private Facebook group. This ensures his posts get seen by more people than social media algorithms allow.

In one email, he writes: "As always, if you have any questions, comments, or if you need help or would like to show this post some love so the algo can kick it up for the rest of our community to see, hit the like/love button and comment by tapping on this blue link to take you to the NHB FB group."

Alen Sultanic - FB

This direct call-to-action (CTA) boosts engagement and helps his posts climb Facebook’s algorithm.

EP Grows X Following with Telegram

EP, known as @apollinator4000, uses his Telegram group, Product Pushers, to promote his X account.

Product Pushers - Telegram

This strategy created a snowball effect, growing his X following by 11,700 in mere weeks after my growth breakdown.

Private Channels: 50% Reach vs. Social Media’s 1-10%

On social media, only 1-10% of your followers see your posts. 1% for influencers with larger followings vs 10% for influencers with smaller followings.

Private channels like email or Telegram guarantee at least 50% of your audience sees your content.

More visibility means more likes, comments, and shares—exactly what algorithms reward.

When half your audience engages through private channels, algorithms notice. This initial push makes your content visible to more people, creating a compounding cycle of growth.

Winners keep winning. Once the ball starts rolling, it’s hard to stop.

Private Channels vs. Engagement Pods

Private channels give you full control over engagement. Unlike engagement pods, where members boost each other’s posts, private channels let you directly promote your content.

For best results, use both strategies.

Instagram Broadcast Channels

Instagram’s Broadcast Channels are similar as in they let you push content directly to followers. It’s a great way to build relationships with your audience.

Instagram Broadcast Channel

Not all creators use this, but they should—algorithms are unpredictable.

Some platforms, like Hacker News, flag repeated referrals as spam. Tools like href.li can hide referral URLs, but this makes links less trustworthy as you would have to do https://href.li/https://www.instagram.com/thebrandblueprint/reel/CJjYf3yVb2/.

People avoid clicking unfamiliar links, fearing viruses.

Sustain Social Media Growth with Private Channels

Early algorithmic boosts from private channels create a self-sustaining cycle of visibility. Use channels like WhatsApp, Telegram, Discord, or Email to keep pushing your content.

Private channels are your key to beating algorithms and reaching your audience reliably.

Top Tweets of the day

1/

Claude Code has a mode: think, think hard, and think harder.

Grok 3 has the same thing: think and super think.

Good Prompt + Thinking Harder (aka Using More Compute) = Better Output

Currently, in many cases, it doesn't result in better outputs but in many cases especially mine, the prompt isn't good enough.

When the prompt is good enough, it does give amazing answers. The trick is to ask it the right questions and pharse the words correctly. Huge ROI.

2/

Good way to think about purchasing parity. So many businesses owners stubbornly keep their prices higher even in international markets just because the heard someone say "charge more".

They don't understand $20 is better than $0. And if you have 10,000 international buyers, it all adds up to more than $0.

People can't pay what they don't have.

It is important to focus on USA as a primary market but also turn your prices down on international markets.

It doesn't matter what you charge. The only thing that matters is how much they can pay.

3/

These lists are gonna be cursed if they aren't hard enough products to be cloned. The easy one will reduce their market share just by the virtue of being on this list.

Execution is hard but there are 1000s if not 10000s of motivated entrepreneurs who will clone some of these products.

Cal AI being the first one on the block. Funny thing about Cal AI is its technically an impossible product to correctly work but no one knows the right answer to calories (especially the people using such app) so it doesn't really work but hey it prints.

Rabbit Holes

What’d ya think of today’s newsletter? Hit ‘reply’ and let me know.

Do me a favor and share it in your company's Slack #marketing channel.

First time? Subscribe.

Follow me on X.

More Startup Spells 🪄

  1. Elon Email's Copywriting Genius (LINK)

  2. Brand Swapping (LINK)

  3. Instant Bollywood’s Instagram Blueprint: 100 Posts a Day, 9.3 Billion Impressions (LINK)

  4. How Alen Sultanic Missed A Shot At Generational Wealth (LINK)

Reply

or to participate.