Brand Swapping

Brand swapping is an innovative content strategy introduced by Niche Twins. It involves reusing 80-90% of existing brand-related content to create new articles for different brands in the same category.

Let's take a simple example: "Yamaha dirt bike won't start". After creating a high-quality article about this topic, you can swap "Yamaha" with other popular dirt bike brands like:

1. Suzuki

2. Honda

3. Kawasaki

The core content remains largely unchanged because most troubleshooting steps are similar across brands. The key is to identify and include the 10-20% brand-specific information that makes each article unique and valuable.

Brand swapping isn't limited to product brands. This technique works well with:

• City Swapping: "Best Places to live in Sri Lanka" → "Best Places to live in New Zealand"

• Platform Swapping: "How to clear cache in WordPress" → "How to clear cache in Magento"

Real Success Stories from Niche Twins

The keywords below are made up but all the data is real.

Case Study 1

The first case study was published in September 2021:

• Created 14 articles from 1 base post

• Generated over 70,000 monthly pageviews

Case Study 2

The second case study was published in October 2021:

• Created 6 articles from 1 base post

• Generated over 20,000 monthly pageviews

Case Study 3

The third case study was published in April 2022:

• Created 13 articles from 1 base post

• Generated over 26,000 monthly pageviews

This strategy generates approximately 150,000 pageviews out of a total 700,000 monthly pageviews, representing over 21% of total site traffic.

Brand Swapping offers an efficient way to create targeted, high-quality content at scale. When implemented correctly, it can significantly boost website traffic while maintaining content quality and relevance.

Brand Swapping does seem like a rebrand of Programmatic SEO.

Top Tweets of the day

1/

Personalized Looms are the way to go if you want to get a new job quickly. Nobody does it. That's why you should do it.

2/

"You can make a fast horse go slower, but not a slow horse faster."

There are no MOATs anymore other than brand building. AI has killed all kinds of MOATs.

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Rabbit Holes

1. Ninja Shit -- Playing To The Biases Of Facebook's Algorithm by Sam Ovens

2. Building Free Tools for SEO by Dmytro Krasun

3. How to Learn Better in the Digital Age by Gian Segato

Until next time!

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