How I accidentally generated 6 leads to a Cold Email Agency from Reddit

Reddit's explosive growth makes it a goldmine for lead generation.

Reddit's Explosive Growth

Reddit has exploded in popularity, jumping from #68 globally in July 2023 to the 6th most visited website worldwide and 3rd in the US.

It shows no signs of slowing down, making it a massive pool of potential clients.

Sharing Valuable Content on r/coldemail

Recently, I wrote an article on a Cold Email Masterclass.

My goal was to promote this newsletter through the post so I decided to post it on the perfect subreddit for cold email. You guessed it - the /r/coldemail subreddit.

My catchy headline, "Cold Email Masterclass by a Guy Sending 1 to 1.5 Million Emails per Month," immediately grabbed attention thanks to the enormous numbers in the headline.

The article itself was packed with valuable insights, not just a sales pitch. This led to upvotes, comments, and a snowball effect of engagement. It even became the top post of all time on the subreddit!

Targeting the Right Audience

The strategy worked for 3 reasons:

• Right Audience: r/coldemail subscribers were already interested in cold email tactics.

• Genuine Value: The content provided valuable insights without being a sales pitch.

• Natural Outreach: I only mentioned the expert's name, letting interested parties reach out organically.

The results were impressive:

• 4-6 qualified leads booked calls with the agency

• The evergreen post continues to generate leads.

The Power of Evergreen Content

My post became the top post of all time on /r/coldemail, even though the subreddit itself is small (4.4k members).

But here's the kicker: it got 12k views.

These weren't just any views, either. These were people actively searching for cold email information.

Even better, Reddit lets users find content by timeframe. My post currently ranks #1 for "top of month" and "top of all time," making it highly discoverable. This means it will keep attracting leads for a long time.

Accidental Success, Replicable Strategy

Getting leads from this post was a complete surprise! I just wanted to promote my newsletter. However, it highlights the power of Reddit for lead generation.

You can do the same by providing valuable insights on the right subreddits, using Reddit-specific lingo. By doing this, you can build a content machine that generates traffic and leads for years to come.

This strategy works across all niches – after all, there's a subreddit for practically everything!

Don't underestimate Reddit's potential for consistent, viral growth, even without a massive following.

Top Tweets of the day

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Rabbit Holes

1. How to Use Psychology to Make WINNING Facebook Ads by Sarah Levinger

2. Spaced repetition is so similar to weight training that it might as well be called “wait” training. by Justin Skycak

3. The Untapped Power of Cold Email - Your Secret Weapon by Elvis Sun

Until next time!

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