🪄 1 Billion Organic Views in 180 Days

Hey,

The Spells Master is back!

Welcome to the 102nd issue.

Today's topics:

1. 1 Billion Organic Views in 180 Days

2. A tool to Find Out Exactly Where Your Emails Land

3. One recommended video on Building A REAL MVP SaaS Prototype using AI

1 Billion Organic Views in 180 Days

Media Scaling, founded by Logan Forsyth and Spencer Murphy, is an agency that guarantees 1 billion organic views in 180 days.

They do so by creating 20-150 accounts across all top social media platforms that are made for short-form videos to go viral.

Their monthly output is over 500-1000 pieces of content per client.

Their total monthly posts are over 12,000 across client accounts.

They've worked with Tai Lopez, Manny Khoshbin, Jason Capital, Iman Gadzhi, Ryan Pineda, Greg O'Gallagher (Kinobody), Brandon Carter, Matt Gray, Honeysuckle, Dropouts Podcast, and Fabulous50s.

1. Ideal Customer Profile (ICP)

They are careful about selecting clients. They don't allow any YouTuber to join.

You need to have at least 300k+ YouTube subscribers and a $2 million+ annual revenue from a personal brand.

This method tells them that the YouTubers have acquisition systems and products/services in place.

It is easier to take someone from 1 to 100 than it is to take someone from 0 to 1.

2. Content Strategy

They repurpose long-form content into high-volume short-form clips.

They post 2,000-5,000 times per month per client.

And create 20-40 accounts per platform (Facebook, Instagram, TikTok, YouTube, Snapchat)

Example account names: "Dropouts Podcast", "Dropouts Podcast Clips", "Best of Dropouts", "Dropouts Podcast Official", etc...

This is done to ensure the lottery system aspect. Sometimes, a good piece of content may not go viral immediately. Reposting the same content on different accounts or days can yield different results.

3. Team Structure and Roles

They have 10-15 team members per client. It is as follows:

• 1 Team Leader

• 1-2 Social Media Managers

• 5-8 Editors

• 1 Copywriter

• 1 Data Analyst

• 1 Virality Engineer (Quality Assurance)

• 1 Clips Coordinator

The clips coordinator reviews raw footage and timestamps key moments.

Then the Editors go and create short-form content from long-form videos.

And the Copywriter writes captions for each post.

After that, the Virality Engineer reviews content for quality so that its actually good.

Finally, Social Media Managers post and engage with content.

Since they have multiple clients across multiple data points, they reuse whatever goes viral for one client for other clients across the board.

4. Multi-Account Management

They create "batches" of accounts across 5 platforms.

A batch is a username across the 5 platforms: Facebook, Instagram, TikTok, YouTube, and Snapchat.

1 Social Media Manager handles up to 5 batches and that can multiply out to 25 accounts across all 5 platforms.

They use platform-native scheduling tools, not third-party apps.

They have tons of data showing that scheduling tools don't work as well as the social media wants people to be active on the app.

They warm up new accounts for 3 days before starting to post content. They add the profile picture add the bio and then draft 3 or 4 posts and let it sit for a few days while scrolling to make it look real.

They mimic human behavior by responding to almost all comments.

So they just go and watch other people's content because that's mimicking real human behavior.

They make sure to use new platform features.

Like the new YouTube Community post feature and just new features as they roll out.

This is because Social Media platform are pushing people who use their new features.

5. Content Types that go viral

These content types always pop-off:

• Reaction videos consistently go viral

• Voice-over content with b-roll overlay

• Clips from podcasts, vlogs, keynote talks

• High emotion thumbnails/hooks create curiosity

Best practices:

• Post daily for short-form, 1-2x weekly for long-form

• Use celebrity content/movie scenes as b-roll instead of stock footage. Example: Use a Natalie Portman crying scene instead of generic stock footage of a crying woman.

• Create curiosity with hooks, captions, thumbnails

• Tag main account in videos to funnel traffic

• Use pin comments for call-to-actions

• Add watermarks like "XYZ Podcast Episode 113" to clips

In terms of reaction videos, they use the same lines as said in the reaction video.

Because if it went viral before, it will go viral again.

Example: Greg O'Gallagher's "Bob" punching dummy videos go viral repeatedly. He just uses different locations and they pop off.

Sometimes tweaking the content slightly (e.g., changing the introduction or editing style) and reposting it to maximize reach. Simple remixing makes it go viral.

Currently, low-production videos go viral on TikTok while high-production videos go viral on YouTube.

6. Performance Metrics

An average 3-month follower count for new accounts is between 500 to 10,000 but the view count is often in hundreds of thousands by 3 months.

Some accounts reach 100,000 followers in less than 3 months but Pareto applies here.

20% of accounts often drive 80% of views and growth.

7. Focus on Main accounts

The primary goal of all accounts is to focus on driving traffic to the main account rather than monetizing secondary accounts.

This model relies heavily on high-volume, varied content across multiple platforms, using proven strategies to maximize visibility and engagement for established creators.

The primary revenue drivers are YouTube and Instagram.

8. Cold Email to get new clients

Their subject line is catchy: "100 million views in 90 days."

Nobody does this so they always manage to get reply.

Their sales process is interesting.

They leverage Donald Miller's principles to create a high-converting website.

9. Future Monetization Plans

Since each client requires 10-15 team members, it is hard to scale without breaking things as each manager would require a manager.

And they have a huge waiting list of clients filled throughout the end of the year.

So instead of just monetizing with Done-For-You (DFY) method, they are trying to monetize using Do-It-Yourself (DIY) method.

Alex Hormozi did the same with GymLaunch and charged $20k-$100k per Gym Owner and made multi-millions throughout the process.

Media Scaling Agency can do the same by charging $100k-$500k per client and giving them their SOPs and their entire process around hiring and quality assurance.

You can't get 1 billion views on social media without spending $10m-$100m in paid ads so even $1m is cheap.

And this has the potential to make the YouTubers 10x-100x more.

At 100 clients, they can easily make $10m-$50m on the backend doing just this.

Hat Tip to Logan Forsyth for sharing his insights around going viral. The process is obvious but much harder to execute.

A tool to Find Out Exactly Where Your Emails Land

Inbox Email Tester is a free tool crafted to help senders test their email deliverability and inbox placement.

This email spam tester will check your DNS records such as your DKIM and DMARC, and reveal your total spam score.

One recommended video on Building A REAL MVP SaaS Prototype using AI

This video shows you how you can build a REAL MVP SaaS using Claude Artifacts.

One of my super smart friend learnt Python in 1 day without having any coding experience. Claude Artifacts is a game changer.

Top Tweets of the day

1/

If you need a reason to read books, use this trick.

You get to sleep better and learn valuable info.

2 hours of reading a book every day for 2 years will rewire your brain.

2/

Grok AI is a genius stroke by Elon Musk. This is because X is the place where news is leaked first in real time.

X has insane data already in its warehouse and high-quality posts are created here. Data problem is solved which is the final game changer for AI.

There's a reason Sam Altman has to keep partnering up with Newspapers to collect the data.

If you can prompt Grok in a unique way, you will find valuable data in many fields.

Suppose you found a Cold Email Expert. You can ask Grok to go through their tweets and find valuable content about Cold Emails from it. Works for any niche.

Rabbit Holes

1. Positioning to Win: The Secret Power of a Point of View - "Point of view is worth 80 IQ points." ~ Alan Kay. Coaches don't have a POV. Leaders do.

2. Want to convert visitors into customers? Try agitating them - It is easier to get more conversion than more traffic.

3. How Facebook dug up intel on Snapchat users - Don't get fooled by Zuckerberg's PR. There's no billionaire who isn't ruthless. Yes, even uncle Warren.

Until next time,

Your Spells Master!

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Read all the old case studies here.

More Startup Spells 🪄

1. Volume x Time = Quality (LINK)

2. Fame Jacking (LINK)

3. Unethical Growth Hacks used by Startups in their Early Days (LINK)