How Alen Sultanic Missed A Shot At Generational Wealth

Alen Sultanic often talks openly about his experiences, good and bad. Recently, he shared a big regret: missing a huge trend in online marketing.

From about 2008 to 2012, Alen found it very simple to create successful offers on platforms like ClickBank.

He and his friends could make a product in a few weeks, write some sales copy in a week, and make millions of dollars each year.

This wasn't luck; they offered the right products at the right time.

Things were so easy that Alen got lazy. He thought the money would keep flowing forever. He didn’t feel a need to push hard and make a lot of offers. He moved at his own pace and assumed the good times would always be there. He let others do the heavy lifting, assuming it would continue endlessly.

The Agora Comparison

Alen compares himself to Agora. Agora is a company that reached a $2 billion valuation although it is now valued at $384 million.

Agora took a very aggressive approach to product launches. They launched as many offers as possible. They launched offers in every vertical.

They understood markets saturate. So they moved fast and claimed as much market space as possible.

The market didn’t stay as easy and open as it once was. It got saturated. Others entered, and it got much harder to make money.

Things that used to work well (like webinars in 2016) stopped being effective.

Lost Generational Wealth

Alen's regret stems from not releasing more products rapidly when he had the chance. He says that with his skillset, he could have assembled enough products to have created wealth that could last for generations.

Alen wishes he could go back and work super hard. He wishes he made as many offers as he possibly could. Instead, he feels he wasted time, when he could have taken full advantage of a great situation.

Opportunities are never guaranteed to repeat in their best form. This time may be it. If the chance is there to do something great, it may not come again as clear as it once was.

AI today is like the App Store in '08 or Instagram in '10 – a brief window of immense potential before saturation.

Just like Alen saw with ClickBank, early adopters in AI have a huge advantage. Alen’s inaction, expecting things to remain easy, resulted in missed opportunities. Those who launch fast now will be in a very different situation to those who sit back.

The next couple years are a unique chance; build as much in AI as you can, while you can, because this window will close too when the masses catch up.

Top Tweets of the day

1/

Character AI has a chokehold on a lot of women. The old saying: "Men focus on looks. Women on words."

2/

Reason why AI wrappers win.

No person wants to write a 500-word prompt (yes, for anything complex, you need a large enough prompt) but they do want to get stuff done quickly & go home.

3/

China is phenomenal at UX stuff. I only know about VueJS, WeChat, & PinDuoDuo so maybe its a bias on their best things but their UI/UX game is top notch as far as I've seen.

Rabbit Holes

1. Funnel Economics - “Dirty Math” and Numbers You Need to Scale in eCom and D2C by Stefan Georgi

2. You should write an ebook by Seth Godin

3. Meet the indie hackers cracking the X algorithm by IndieHackers

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