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- Trikko's Faceless Marketing Playbook
Trikko's Faceless Marketing Playbook
PLUS: 3 Steps to nail your client’s voice down to a T
Startup Spells 🪄
December 28, 2024
Trikko's Faceless Marketing Playbook
Trikko is a clothing brand that does things differently.
They became popular online without following typical marketing rules. Trikko's marketing shows you don't need a perfect plan to get attention.
Defying Normal Branding
Trikko breaks all the common rules. They never show their faces. They use AI voices in their videos.
Their website is closed; you need to join a waitlist to buy anything.
Trikko Website
They don't stick to a set schedule for new product drops.
This works because Gen Z likes authenticity more than polish. Their comments act like a giant ad for them; they are more convincing than regular marketing.
Trikko Founder says Read The Comments
In fact, competitors are so bothered by Trikko's success they have tried to get their accounts banned. They had a lot more accounts than these.
Trikko's Multiple Accounts
It's not a secret that you can pay to get someone else's accounts banned.
Trikko Banned From Socials
The $1 Growth Trick
Trikko once did a growth hack.
They said they would sell their items for $1 if they reached 200,000 followers in 1 week.
They did this after many requests from all over the world after giving away 100 t-shirts in Paris during fashion week.
They had already done this once before but the founder's account was taken down.
Trikko's Founder Banned From Socials
People had to follow, share, and join the waitlist for this $1 deal.
It is a smart growth hack to get tons of free followers for very little cost.
Boohoo Copied Trikko's Patchwork Hoodie
Boohoo, a big clothing company, copied Trikko's patchwork hoodie. This could have been bad, but Trikko used it to their advantage.
Trikko vs Boohoo
They made a TikTok video showing how Boohoo copied them. That video went viral with more than 1 million views.
The same day, Trikko released a t-shirt which sold out quickly. They then announced a pink hoodie for the future, only available to those on their waitlist.
Trikko made a point: if you want cheap imitations, you can wait for Boohoo, but if you want the original, you need to get on their waitlist.
Trikko Copied By Boohoo
Despite the jarring AI voice, Trikko's content grabs your attention with its unique storytelling, fast cuts, and distinctive aesthetic, making it hard to stop watching once you start watching it.
Trikko shows that sometimes, going against the flow is the best move. They create demand by limiting access and focusing on what matters to their audience.
Top Tweets of the day
1/
This is a fantastic ad from Nike 👏
— Joe Pompliano (@JoePompliano)
1:35 PM • Jun 30, 2024
Fan-made ads are sometimes exceptional.
2/
We’re way more patient in training human employees than AI employees.
We will spend weeks onboarding a human employee and giving slow detailed feedback. But we won’t spend just a couple of hours playing around with the prompt that might enable the LLM to do the exact same job,… x.com/i/web/status/1…
— Dwarkesh Patel (@dwarkesh_sp)
7:48 PM • Dec 22, 2024
Train your AI with as much patience as you would train a human.
The clearer the instructions, the better the output.
You can squeeze so much out of AI if you just learn how to write prompts.
3/
everytime you start running paid ads, remember...
there's always a blackhat way to get the same impressions for 100x less $
— EP (@apollonator3000)
11:06 AM • Jul 10, 2024
Those with time love blackhat strategies.
Those with money love paid ads.
Best is doing both but blackhat strategies require massive time-investment.
Rabbit Holes
Best Cursor Workflow that no one talks about... by AI Jason
3 Steps to Nail your client’s voice down to a T by /r/copywriting
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