How iScanner Makes $4 Million Per Month: Onboarding Secrets

iScanner is a popular PDF and OCR Scanner App that makes $4 million per month. Their onboarding process is brilliant.

The Choice of No Free Trial

Most apps offer a free trial right away. iScanner does something different.

The app starts with the free trial turned off. Users need to slide a button to enable it.

Most people have a habit of speedrunning through the onboarding and don't think of changing the software defaults.

The Advantage of Rows for Pricing

Many apps show their prices in columns. iScanner lists prices in rows. This makes it easier to compare the plans.

For example, you can quickly see the "Yearly Plan" next to the "Weekly Plan."

Rows also converted better than columns as shared by Steve Young of App Masters in one of his case studies.

Focusing on the Yearly Subscription

The app highlights the yearly plan as the main choice. It costs $20.99 per year.

This is the first plan you see. It makes you think this is the most popular option as it is highlighted.

Using Price Anchoring to Sell

This is a clever trick. The weekly plan is priced high at $4.99 per week. But the yearly plan is compared at a low $0.40 per week. This makes the yearly plan look incredibly affordable.

It is like saying, "Why pay $4.99 each week when you can pay only $0.40 per week with the yearly plan?"

The "SAVE 91%" message makes the yearly plan seem like an amazing deal.

Plus it increases your app Lifetime Value (LTV.)

Spy The Most Successful Apps

You can learn a lot from successful apps like iScanner. Here is how:

• Find out what successful apps do. Look at apps that do similar things to yours.

• Use tools like Paywall Screens, Sensor Tower, and Mobbin. These tools give you secret information.

• Paywall Screens offers a huge collection of paywall examples. You can see how other apps ask for money. For example, you can see how iScanner's paywall looks compared to other scanning apps. And design your own that way.

• Sensor Tower shows you the revenue of any app. You can type in the name of an app, like "iScanner," and see how much money it makes each month.

• Mobbin lets you see the onboarding process of other apps. You can see how apps introduce themselves to new users.

The best way to create a successful app is to look at what other successful apps do. Learn from them and clone them 1:1.

This simple technique can help your app make more money too. Don't reinvent the wheel. Steal the blueprint made by people smarter than you with millions in funding.

Top Tweets of the day

1/

Fitness is one of the industries where you can monetize your audience extremely well.

There are 2 reasons for this:

1. Fit people are attractive. Instagram is a visual place.

2. Fitness tutorials give value in 10 minutes. You can make 1 follow-along video and anyone who does what you are doing will get immediate value.

This makes it incredible to scale.

I've read that one fitness influencer absolutely crushed by making $70m+/year in revenue.

There’s lots of money to be made in fitness as most fitness influencers lack monetization knowledge.

2/

This totally happens even at my scale. That's why your copy should be as simple as possible. But even then, it will be over some people's head.

3/

Always steal from adjacent industry.

This is where VC's have advantage and why Elon Musk is worth $442 billion, the richest man in the history of mankind even surpassing Mansa Musa's $400 billion net worth adjusted for inflation.

Elon Musk has oversight into all of his 6 billion dollar companies and he often gets the best people from his one company to look into his other companies.

Rabbit Holes

1. Jerry Seinfeld — A Comedy Legend’s Systems, Routines, and Methods for Success by Tim Ferriss

2. Software defaults by Jason Fried

3. Decoding the SEO Success Secrets of G2 by Viola Eva

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More Startup Spells 🪄

1. OpenAI's 12 Days Of Launch: Christmas Marketing Masterclass (LINK)

2. Volume x Time = Quality (LINK)

3. $1.5m Text-To-Music AI SaaS Growth Playbook (LINK)

4. Fame Jacking (LINK)