Instant Bollywood’s Instagram Blueprint: 100 Posts a Day, 9.3 Billion Impressions

With 31.5 million followers and 9.3 billion monthly impressions, Instant Bollywood has mastered a unique Instagram strategy: posting 50 to 100 times a day.

Their method involves sharing 10 posts every hour for 10 hours daily, backed by a team creating paparazzi-style content. They have a total of 120,228 posts and the more they post, the more followers they get.

Meta directly informed Instant Bollywood about the effectiveness of their strategy. They explained that posting 100 times a day works, emphasizing that sharing 10 pieces of content every hour is viable as long as the content is high-quality. Instagram’s algorithm would then serve the content to the right audience.

Even Mr. Beast, the #1 YouTuber in the world, was impressed by their approach.

Instant Bollywood got 92,848 followers in just 1 week. That's an average of 15,474 followers per day.

How High-Frequency Posting Works

Instagram’s algorithm focuses on engagement, not chronology. This means followers rarely see every post from an account. Instead, the platform shows content based on past interactions.

Even with 100 daily posts, followers might only see 5-10 posts organically. This minimizes the risk of overwhelming your audience, as Instagram filters content for relevance.

To avoid burnout, start with 2-3 posts daily and gradually increase. Repurpose content from successful accounts in your niche to save time.

Instagram’s algorithm penalizes low-quality content, not high volume. As long as your posts are engaging, frequency isn’t an issue.

Instant Bollywood relies on a team to create content in batches, ensuring a steady flow of posts.

High-frequency posting works best for accounts with teams or fast content pipelines. Smaller creators can experiment with 20-30 daily posts to test the strategy.

The high-frequency posting approach isn’t new. Some accounts have grown from 0 to 650,000 followers in 2 months by posting 6x daily, using a mix of images and reels while others have grown from 0 to 1 million followers in 2 months.

Top Tweets of the day

1/

The future of image editors and video editors will be telling AI via prompts. Massive opportunity but a hard problem to solve.

2/

OpenAI just launched Operators but they cost $200/month. Some companies allow agents for much cheaper now.

You can do grocery shopping, order food, book tickets to concerts, movies in <15 minutes now.

This is like having a VA for cheap and you don't need to train them either.

I bet we'll see an AI Agent using the above workflow in <6 months. It will be a bunch of workflows connected together to solve a high-value problem. Prompt Engineering just became even more important for agents to do their job reliably.

3/

I wouldn't say grift using memecoins but rather build easy to go viral B2C Apps.

Most people solve hard problems instead when the easier thing to do is to build a simple app that makes a lot of money.

Having lots of money in the bank makes solving hard problems easy later on. You can buy more ads, talk to subject matter experts, and get into private networks that only allow people with credibility.

Rabbit Holes

1. The clues to a great story by Andrew Stanton

2. The Substack app is now the most powerful growth machine for creators by Hamish McKenzie

3. How New Heights Became A Top 5 Podcast by Marketing Examined

What’d ya think of today’s newsletter? Hit ‘reply’ and let me know.

Do me a favor and share it in your company's Slack #marketing channel.

First time? Subscribe.

Follow me on X.

More Startup Spells 🪄

1. Gary Vee's Social Media Marketing Strategy for 2025 (LINK)

2. Canva's 300% Price Hike: A Masterclass in Backtracking (LINK)

3. How Pintura Dominates Developer Searches (LINK)

4. Fame's Effect on Charging Out Of Market Prices (LINK)