Elon Email's Copywriting Genius

Elon Email built by Jason Levin is a service that provides you weekly 1-on-1 business coaching with AI Elon Musk.

It helps business owners achieve more through AI coaching that mimics Elon Musk's direct style.

Elon Email generated 400+ signups in just 48 hours through masterful copywriting that breaks conventional marketing rules.

Jason broke standard marketing rules to create copy that connects with his target audience.

"AI Enemy" Positioning Creates Unique Market Differentiation

While most AI tools promise friendly assistance, this copy takes the opposite approach: "Only a loser wants a nice little AI friend to make it feel good."

The copywriter positions the service as "an AI enemy or a sensei" and "your own personal Elon screaming at you to work harder and think harder and build more." This contrarian stance distinguishes the product in a crowded market of supportive AI tools.

The copywriting acknowledges its polarizing nature: "Not everyone will like it, but just like Elon himself, this software isn't for everyone." This intentional narrowing of appeal actually strengthens the message for the target audience.

Pain-Point Messaging Targets Entrepreneurial Frustrations

The copy directly addresses a common entrepreneur problem: "I love asking ChatGPT for business advice, but I only do it when I remember."

By naming this specific pain point, the copywriting creates immediate resonance with potential users who've experienced the same frustration. The solution—"what if the AI was proactive???"—flows naturally from this established problem.

Email-First Value Proposition Eliminates Objections

The copy explains why the service uses email instead of an app: "Email is an entrepreneur's to-do list. Nobody wants an extra app to download or website to go to. We're already in our emails all week."

This section demonstrates how effective copywriting removes objections before they form. Rather than selling features, it sells the integration into existing workflows.

The testimonials show how the copy uses direct, forceful language to motivate users.

Anti-Establishment Messaging Creates Tribal Identity

The copywriting positions traditional business coaching as the enemy: "They're mostly expensive grifters." It shares a story of someone charging "$200/hour for 'business coaching'" without actual business experience.

This creates an us-versus-them dynamic that strengthens connection with the target audience. The copy frames the service as rebellion: "A nice Elon-style 'Go Fuck Yourselves' to the business coach grifters."

Deliberate Audience Exclusion Sharpens Messaging

Most copywriters try to appeal to everyone. This copy does the opposite: "When you exclude the wrong people, you focus 10x on the right people."

Jason openly admits, "Yes a lot of people hate Elon! Idgaf!! I only care about people who will use it aka my customers."

This unapologetic stance creates stronger resonance with the intended audience.

2-Tier Pricing Narrative Creates Clear Value Ladder

The copy presents 2 distinct pricing options with clever naming.

The free tier is the "Parag Agrawal Plan"—referencing Twitter's former CEO whom Musk replaced—while the premium option is the "Elon Musk Plan."

This naming creates immediate context and subtle humor for those familiar with the Twitter acquisition, while clearly communicating which option represents greater value.

Great copywriting doesn't try to please everyone. It speaks directly to the right people and solves their specific problems with clear, honest language.

Top Tweets of the day

1/

Yet another arbitrage opportunity.

2/

Most people don't know the difference between an AI Workflow and an AI agent.

An AI Workflows has a specific set of if/then instructions and its cost are almost within a range. An example of a startup built around AI Workflow is Gumloop.

While AI Agents are LLMs that have their own brain and can make their own decisions to get to a result. They can cost a lot as there is no range. Obviously, you can probably tell it to stop if it crosses a certain threshold but that's the difference for now.

Since AI Agents has no cost limit, they can make for bigger companies. These companies can probably be the next big thing in software, especially for Enterprise.

3/

Midjourney CEO is playing the long game.

Rabbit Holes

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2. Women now dominate the book business. Why there and not other creative industries? by Greg Rosalsky

3. How to select your first marketing channel by Jason Cohen

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