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How IKEA’s Sleep Campaign Turned Bedding Into a Wellness Trend

How IKEA’s Sleep Campaign Turned Bedding Into a Wellness Trend

PLUS: AI is killing some companies, yet others are thriving - let's look at the data

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Unroll.me used Sharewall instead of Paywall for Viral Growth

How Unroll.me used Sharewall instead of Paywall for Viral Growth

PLUS: The Prompt is Becoming the Product

Startup Spells 🪄
Startup Spells 🪄
ProductProduct
3rd Party Platform Risk Destroys Businesses Overnight

3rd Party Platform Risk Destroys Businesses Overnight

PLUS: Best books on copywriting research specifically

Startup Spells 🪄
Startup Spells 🪄
ProductProduct
Icon AI Admaker: The Ultimate CRO Landing Page Breakdown

Icon AI Admaker: The Ultimate CRO Landing Page Breakdown

PLUS: Why TechCrunch Failed and What It Means for Modern Media

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Substack's Leaderboard Ranking Secrets: Growth Insights from #3 Finance Newsletter

Substack's Leaderboard Ranking Secrets: Growth Insights from #3 Finance Newsletter

PLUS: Can OpenAI Win at Search?

Startup Spells 🪄
Startup Spells 🪄
PsychologyPsychology
How South Korean Government Uses Incentives Like Cash and Apps to Solve Its Aging and Health Crisis

How South Korean Government Uses Incentives Like Cash and Apps to Solve Its Aging and Health Crisis

PLUS: My Love Letter to Bottom-of-Funnel SEO

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
There's Treasure Inside: How a $2M Bitcoin Scavenger Hunt Became Genius Book Marketing

There's Treasure Inside: How a $2M Bitcoin Scavenger Hunt Became Genius Book Marketing

PLUS: Underground world of credit card network exploitation

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Perplexity Won the AI Distribution Race Against ChatGPT, Claude, and Gemini

How Perplexity Won the AI Distribution Race Against ChatGPT, Claude, and Gemini

PLUS: How AI will look like in 2027

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
Tabs Chocolate Marketing Blueprint: $0 to $10m Per Year using TikTok Growth Hacks

Tabs Chocolate Marketing Blueprint: $0 to $10m Per Year using TikTok Growth Hacks

PLUS: Building TikTok & Instagram Farm

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
Oren John's Instagram Playbook: Bold Fonts, Vibrant Shades, Luxury Aesthetic

Oren John's Instagram Playbook: Bold Fonts, Vibrant Shades, Luxury Aesthetic

PLUS: 18 observations from using Cursor for 6+ months

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Cluely's Outrage Marketing Ad Genius: The AI Cheating Tool That Went Viral And Triggered Millions

Cluely's Outrage Marketing Ad Genius: The AI Cheating Tool That Went Viral And Triggered Millions

PLUS: Agency Is Eating the World

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Windsurf's Go-To-Market (GTM) Strategy: From VSCode Fork to $3B Rumoured Exit to OpenAI

Windsurf's Go-To-Market (GTM) Strategy: From VSCode Fork to $3B Rumoured Exit to OpenAI

PLUS: How/why to get good at debugging your mind

Startup Spells 🪄
Startup Spells 🪄
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