Archive

PsychologyPsychology
How South Korean Government Uses Incentives Like Cash and Apps to Solve Its Aging and Health Crisis

How South Korean Government Uses Incentives Like Cash and Apps to Solve Its Aging and Health Crisis

PLUS: My Love Letter to Bottom-of-Funnel SEO

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
There's Treasure Inside: How a $2M Bitcoin Scavenger Hunt Became Genius Book Marketing

There's Treasure Inside: How a $2M Bitcoin Scavenger Hunt Became Genius Book Marketing

PLUS: Underground world of credit card network exploitation

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Perplexity Won the AI Distribution Race Against ChatGPT, Claude, and Gemini

How Perplexity Won the AI Distribution Race Against ChatGPT, Claude, and Gemini

PLUS: How AI will look like in 2027

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
Tabs Chocolate Marketing Blueprint: $0 to $10m Per Year using TikTok Growth Hacks

Tabs Chocolate Marketing Blueprint: $0 to $10m Per Year using TikTok Growth Hacks

PLUS: Building TikTok & Instagram Farm

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
Oren John's Instagram Playbook: Bold Fonts, Vibrant Shades, Luxury Aesthetic

Oren John's Instagram Playbook: Bold Fonts, Vibrant Shades, Luxury Aesthetic

PLUS: 18 observations from using Cursor for 6+ months

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Cluely's Outrage Marketing Ad Genius: The AI Cheating Tool That Went Viral And Triggered Millions

Cluely's Outrage Marketing Ad Genius: The AI Cheating Tool That Went Viral And Triggered Millions

PLUS: Agency Is Eating the World

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
Windsurf's Go-To-Market (GTM) Strategy: From VSCode Fork to $3B Rumoured Exit to OpenAI

Windsurf's Go-To-Market (GTM) Strategy: From VSCode Fork to $3B Rumoured Exit to OpenAI

PLUS: How/why to get good at debugging your mind

Startup Spells 🪄
Startup Spells 🪄
PsychologyPsychology
How The Stock Insider, a Finance Newsletter, Weaponised Price Psychology

How The Stock Insider, a Finance Newsletter, Weaponised Price Psychology

PLUS: AI Engineering in 76 Minutes

Startup Spells 🪄
Startup Spells 🪄
MarketingMarketing
How Contrast Creates Viral Content: The Secret Behind MrBeast, Apple, and Parasite

How Contrast Creates Viral Content: The Secret Behind MrBeast, Apple, and Parasite

PLUS: LLM “Structured Outputs” are Missing the Point

Startup Spells 🪄
Startup Spells 🪄
SEOSEO
How Starter Story Used TOCs to Triple Time on Page

How Starter Story Used TOCs to Triple Time on Page

PLUS: This 24-Year-Old Used AI to Make $30M in under a year

Startup Spells 🪄
Startup Spells 🪄
Open AIOpen AI
Cursor's $20/Month Pricing Strategy: Sell AI Like a Planet Fitness Membership

Cursor's $20/Month Pricing Strategy: Sell AI Like a Planet Fitness Membership

PLUS: How We Build Effective Agents by Anthropic

Startup Spells 🪄
Startup Spells 🪄
Social MediaSocial Media
X Growth Hack: Piggyback on High-Follower Accounts using Quote-Tweets

X Growth Hack: Piggyback on High-Follower Accounts using Quote-Tweets

PLUS: How to Build an Agent

Startup Spells 🪄
Startup Spells 🪄
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