How X’s Ad Revenue Share Fuels Its Growth Engine

X (formerly Twitter) has created a self-reinforcing growth loop by directly linking user-generated content to financial rewards.

The Ad Revenue Incentive

X rewards creators with up to 97% of ad revenue from ads placed within replies to their posts.

To qualify, users must:

• Subscribe to X Premium ($8/month)

• Earn at least $10 through Stripe payouts

• Accumulate 5 million organic impressions within the last 3 months (a one-time requirement)

• Have at least 500 verified followers

Some creators invest $8/month in X Premium and earn over $100,000 per month through the revenue share program.

The X tier list, ranked highest to lowest, courtesy of Monetization Coach:

1. Elon Musk

2. Elon Musk's inner circle

3. Mega accounts (1M+ followers)

4. Premium+ subscribers

5. Premium subscribers

6. Basic subscribers

7. Unverified users

8. Politicians

9. Monetization Coaches

The accounts that got paid over $100,000 per month were either Mega accounts like @InternetH0F with 3.4 million followers or @TiffanyFong_ with 325k followers who Elon likes to reply to a lot.

This financial incentive transforms casual tweeting into a lucrative revenue stream, driving more users to engage with the platform in hopes of monetization. Many writers like Tim Denning have jumped from Medium and started posting on X to get paid.

X is not alone in this strategy. Platforms like TikTok, Instagram, Meta, Threads, and Snapchat have all introduced Creator Growth Funds to attract and retain content creators by offering direct financial incentives.

It’s a win-win: platforms get high-quality content, and creators get paid for their efforts.

By aligning user incentives with platform economics, X turns everyday interactions into scalable growth—proving that financial motivation remains one of the most powerful drivers of engagement.

Top Tweets of the day

1/

Phenomenal UX for any AI product. Be fast and uninterruptible.

2/

Exploit this hack if you help local businesses in any way. Until AI UGC becomes mainstream, this is novel enough to grab attention. Works for SaaS too. Can easily do this with Arcads.

3/

The #1 reason I'm closing in on 300 consistent days is mostly due to note-taking. I don't consume intentionally as much as I should and still note-taking works decently for me.

You think your brain would remember stuff but it won't. The stuff you consume goes back into the unconscious mind and it only comes out once in a while unless you jot it down somewhere.

With AI, the search has improved as you don't need to focus on specific keywords while searching. I also recommend Obsidian. I tried Notion and stayed with it for 1 year but its too slow for serious note-taking.

Rabbit Holes

1. ImageFX is the Spotify of AI Image Generators (EASY if you struggle with prompts) by Andrew Murray

2. An Unofficial Guide To Bluesky by Debbie Ohi

3. The Surprising Truth About ‘Ugly’ Websites: How They Persuade with Powerful Mental Models by Jennifer Clinehens

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