- Startup Spells 🪄
- Posts
- 🪄 The Ultimate Guide To Social Listening
🪄 The Ultimate Guide To Social Listening
PLUS: Convert Website Traffic Into Paying Customers Using AI
Startup Spells 🪄
May 24, 2024
Hey,
The Spells Master is back!
Welcome to the 48th issue.
Today's topics:
The Ultimate Guide To Social Listening
A tool to Convert Website Traffic Into Paying Customers Using AI
One recommended video on 4 Newsletters Making Over $1 Million a Year
Best way to get customers is when they are looking for a solution to their problem.
How do you do that without being chronically online?
You use a Social Listening tool.
F5Bot
F5Bot is a free service that emails you when your selected keywords are mentioned on Reddit, HackerNews, or Lobsters.
You simply sign up, enter a list of keywords, and receive notifications whenever these keywords appear.
Kwatch
Kwatch is yet another monitoring tool that supports Reddit, Hacker News, Twitter, LinkedIn, and Quora. It offers Slack integration, allowing users to receive notifications directly in Slack channels.
Syften
Syften monitors the web's leading communities for you.
It checks for Twitter, Reddit, Indie Hackers, Hacker News, ProductHunt, The Stack Exchange family, Forums, Blogs and News, Lobste.rs, Dev.to, Steemit, Upwork, Various Slack communities, Newsletters, and Quora.
This is the best of them all as it monitors Slack communities too albeit a bit expensive.
Lots of SaaS companies use Syften to grow like Rewardful, Posthog, and countless others.
"Social listening was key to generating word-of-mouth for our business. It eventually accounted for almost 1/3 of our new sign ups.”
The main advantage of a social listening tool is when your competitors are expensive and a customer complains about it, you can chime in and get the customer without too much work as they are already in pain looking for a solution.
A social listening tool in the early days is the easiest way to get customers. It can also help prevent brand damage if you are big.
"Syften has become integral to our business. It allows us to monitor and respond in real-time using their super simple webhooks. For example, when people mention our competitors being expensive on Twitter, Syften finds it and enables us to respond instantly with Zapier. It's paid for itself many times over. It even helped us secure $5M in funding for one of our community members. Michael has been overwhelmingly supportive over the past 18+ months we've been a customer and we couldn't be more grateful."
If you see someone comment on a particular topic every single time, they are probably using a social listening tool.
A tool to Convert Website Traffic Into Paying Customers Using AI
Get Website Report is an AI CRO.
It tells you what is wrong with your website so you can fix it to convert your website traffic into paying customers.
One recommended video on 4 Newsletters Making Over $1 Million a Year
This video tells you about 4 Newsletters making over $1 Million a year.
Newsletters are getting saturated but it is still the best way to reach your audience.
Social Media is getting gated day-by-day. All socials are demonetizing external links and becoming gated gardens. That's why email is king. It only works if you can deliver great content consistently. Its about building trust at scale.
Unless you master virality on social, you only get shown to 10% of your followers. And now with the TikTokification of algorithms everywhere, you will be lucky even to get shown to 10% of your followers since followers don't matter anymore, content does.
With email, you can reach 40%-50% with a great subject line.
This is one reason you should have an email list even if you send 1 email per week as it can’t be taken away from you.
Tweet of the day
TIL there is a Pokemon app for sleep tracking.
According to SensorTower data making $3m/month
Marrying those two concepts. Quite brilliant honestly.
— Filip Kowalski (@filippkowalski)
7:36 PM • May 18, 2024
"When you combine things you are not supposed to combine, people get interested."
Still remains one of the most insights per minute episode of JRE.
Rabbit Holes
Invention - "We've done crazy things together, and then made them normal. We pioneered customer reviews, 1-Click, personalized recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing, Career Choice, and much more. If you get it right, a few years after a surprising invention, the new thing has become normal. People yawn. And that yawn is the greatest compliment an inventor can receive." ~ Jeff Bezos' goodbye letter to Amazon.
Does Google give big sites an unfair SEO advantage? - This dives deep into what is happening with Google and SEO right now. In short, Backlinks matter and UGC is king.
📋 How Pat Walls makes $250k/month - This is a crazy story of the man behind Starter Story covering the incredible marketing masterclass on using Reddit to grow fast.
Startup of the day
Agency Reviews is a brilliant concept.
They gathered the top 1% of agencies under one domain and started a marketplace vetted by human reviews.
Until next time,
Your Spells Master!
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