🪄 Hot Girls Marketing

PLUS: A Micro-Hack on Getting Influencers to Reply

Author

Startup Spells 🪄
May 23, 2024

Hey,

The Spells Master is back!

Welcome to the 47th issue.

Today's topics:

  1. Hot Girls Marketing

  2. A tool to find emerging Etsy niches

  3. One recommended video on Getting Influencers to Reply

Hot Girls Marketing

Using a Hot Girls persona in your marketing is a simple yet genius hack.

If you can, hire a hot girl. Or if you are a hot girl, use it as your unfair advantage.

Its no coincidence that using AI Girls for Marketing increases your sales automatically.

An example:

AI Girls in Affiliate Marketing

The actual image used looks purely AI-generated even though you can now generate human-passing AI girl:

And another comment said:

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When I was young and went to a navy recruiting place, I called after hours and left a voicemail. It was a woman’s voice. When I commented about it (because there’s no women in the office) the recruiter said he asked his daughter to record the voicemail and people left messages way more often after that.

The biggest telecom company in India, Jio, has mostly young women on sales calls.

This is mostly due to a woman's voice being soothing.

Think about Siri, Alexa, or even recently, Open AI's Sky, they all have female default voices.

Amazon did a study before Alexa's final launch in 2015 where they had trialed male and female voices and found out that they were getting a much stronger response from the female voice as it was perceived to be more sympathetic.

This is not all, social media grows faster if you are a female as most men increase their engagement in hopes of getting a reply or to get noticed.

Bonus points if you drop normal pics while sticking to your niche otherwise it gets a weird audience to grow even faster. There are cons to this like getting nasty DMs but it works for growth.

Lots of AI Crypto Girls are men behind the scenes. There are a few legit Crypto Girls but you can spot fake ones easily.

Yet another comment on X confirming the same:

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My dad would always have my mom or sister record his work voicemail greeting, said it was proven more effective in sales

And another one:

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This is why companies hire female sales reps.

This one is a really good insight:

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Closing wasn’t any different though across guys and girls though.

A hot girl might get the attention but you still have to close.

But if the product is good, this is a genius strategy.

Worked from time immemorial and will work in the future.

A tool to find emerging Etsy niches

Every big marketplace has tools reverse-engineering it on what niches perform well so sellers can optimize their listing for the top keywords to make more money.

I am surprised Etsy hasn't sued Etsy Hunt yet for using a copyrighted name.

This video covers a micro-hack on the simple idea of getting an influencer to reply.

Most influencers don't wanna build products or businesses. They'd happily promote your business for a decent price.

Tweet of the day

This is a recent tweet but in marketing, you gotta spend money to make money.

People need multiple touchpoints before they even buy and that cannot be attributed directly to a particular marketing strategy.

Rabbit Holes

  1. Etsy SEO: Discover How Etsy Search Algorithm Works - Every marketplace has an algorithm and there is a vast amount of difference in sales between #1 and #2 customer. Did you know Vanilla sales are 10x more than Chocolate Ice-Cream? Being #1 has outsized returns.

  2. SKIMS: The Marketing Strategy Behind Kim Kardashian's Shapewear Success - Kim Kardashian has put on a marketing masterclass over the years. Tons of celebrities have 10M+ followers but only a few reach billionare status.

  3. 2M users, 1 week to acquisition & nothing but cringe 🤑 - A masterclass in how to create viral apps. If you have a AI SaaS or marketing an AI product, steal this playbook.

Startup of the day

Sam's List is a brilliant product all influencers should replicate.

If you are well-known and a trusted influencer, recommend your favorite stuff so your audience can use it while you get a commission for doing literally no work.

I bet any influencer with a decent following can make $100k/year by just having recommendations in one place.

Better yet, create a platform like Cameo for influencers so you get a cut out of their cut while handling everything else.

This is purely an SEO play and Influencers will get you backlinks. To get Influencers, follow the Stan Store playbook.

Directory products are hard since they are a 2-sided marketplace but you solve both sides in this case.

Until next time,

Your Spells Master!

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More Startup Spells 🪄

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  2. Steal Old Ideas (LINK)

  3. The Permissionless Apprenticeship (LINK)

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