The Power of Packaging

Good packaging is really important. It's not just about what's inside. It's also about how it looks.

The difference between a luxury product and an everyday product is packaging.

Think about YouTube videos. A good thumbnail can make all the difference.

Conference Thumbnail

There's this YouTube channel called AI Grid.

He makes videos about AI. And he uses a specific type of thumbnail. It’s like a photo from a conference. You see people presenting. It looks professional.

I've noticed that I click on his videos more often than others. It’s because of that conference thumbnail. I don't even read the title. The thumbnail grabs my attention right away.

He always uses the same thumbnail style. It's not a one-time thing. He repeats it for every announcement video even when the actual videos don't have any announcement.

And that’s a big clue. If someone keeps doing something, it’s usually working.

It's like with ads. Think about Facebook ads. Or Google ads. If a company runs the same ad for years or decades, it means the ad is effective. They wouldn’t keep wasting money if it wasn't.

The same is true for AI Grid. He uses the same thumbnail because it works. It gets people to watch his videos.

So, don't forget packaging. It's more important than you might think. A good thumbnail can be the difference between someone clicking and scrolling past.

Top Tweets of the day

1/

This was a mind-blowing read on how Elon Musk operates, replied to by actual SpaceX engineers.

Comment #1: "When I worked at SpaceX for Crew Dragon it was often 9am-9pm six days a week, sometimes with Sunday hours. In a pinch it could be more. Everyone was focused on returning America to manned spaceflight & on to Mars. So 24/7 might be just 2 shifts."

Comment #2: "Routinely did 12+ hour days and worked weekends regularly. Always online even when not in office. The pace and expectations are insane, but everyone’s doing it so it feels natural. The most common feeling there is to actually feel like you’re not doing enough, because everyone is top notch and grinding 24/7"

Comment #3: "I interned at SpaceX. The engineers are PASSIONATE. They work 60 hours a week on average, and 70+ during crunch time. They do it without fucking around. It’s insane. Huge respect for them too. They believe they are working on this generation’s Manhattan project or Apollo program, and they are correct in that belief. This drives them to work hard and fast. Teams are dissolved and re-organized the second higher-up deems them not immediately useful. Doesn’t matter if you were working on that project for 6 months. Find a new team or gtfo. Any engineer who isn’t pull their weight is laid off immediately. Especially harsh for first years. You better be working 70 hours a week and making huge progress or you get laid off. Their interview process is actually more difficult than Meta’s, based on the anecdotal experience of me as well as former full-time engineers. Some might read this and be turned off, others might be more invigorated to work there! I definitely want to give them another shot as a full-time in the future!"

Not everyone should operate this way but someone has to... to push civilization forward.

I wonder if X AI will actually pace ahead of Google, OpenAI, and Anthropic with this kind of insane work ethic but Elon Musk has literally never lost. It'll be cool to see it happening in real time.

2/

This analogy is why most people are switching from bits (digital) to atoms (physical).

Software is about to get 100x harder just like how jobs in software got harder with too much supply from bootcamps and too little demand.

Never been a better time to write code. Never been a hard time to get distribution. Its too easy and too hard at the same time.

Once you crack the code (pun intended) on distribution, you will make 100x more money than any era in history.

3/

Influencers who keep promoting every other tool every other day will be untrustworthy.

Alex Hormozi's rule will be more truer than ever: One Avatar, One Product, One Channel.

Rabbit Holes

1. You’ll NEVER Need Prompt Engineering Again with Meta-Prompting by Mark Kashef

2. I employ 40 people, here's my top 5 pieces of advice for business owners by /r/Entrepreneur

3. I just made this website in 20 minutes (sub 19 actually) using the new Gemini 2.0 Flash Experimental, during my lunch break. Thoroughly impressed with how it turned out. It even successfully implemented the js code required to store the email addresses in my firebase firestore. Keep em coming google by /r/Bard

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