Social Media To Private Funnel

PLUS: 33% right yet 100% rich

Social Media To Private Funnel

Moving followers from social media to personal platforms is crucial because creators don't own their social media following.

Transitioning followers to platforms like Discord or Telegram ensures more control over communication.

David Perell discusses this concept in his essay, "The Public to Private Bridge."

Public To Private Bridge

He highlights how Meerkat, a video streaming platform, was driven out of business when X launched Periscope. This example shows the risk of relying solely on public platforms.

Recently, influencers who aren't celebrities have seen their reach diminish as social media platforms adopted TikTok's interest-based algorithm.

“Users find you on public platforms and become a part of your audience once they cross the bridge and land on your private communication channels.”

~ David Perell

1. EP - @apollonator3000

EP moves his audience from X to Telegram.

He has 13.5k followers on X and 4,916 subscribers on Telegram.

X Account - @apollonator3000

This strategy is beneficial if his accounts get banned or he wants to start a new account. His superfans would quickly follow him through private channels.

Private channels like messengers boast an open rate of over 80%, which is much higher than public platforms.

Make 4x More - X Post

2. Guillaume - @iamgdsa

Guillaume follows a similar strategy.

He has 11.8k followers on X and 1,121 subscribers on Telegram, where he shares content that isn't suitable for public sharing on X.

For example, X has banned links to Blackhatworld, a blackhat site.

Telegram Channel - t.me/iamgdsa

3. Arib Khan - @aribk24

Arib Khan also moves his followers but uses Discord instead of Telegram.

He has 22.6k followers on X and funnels them to his Discord, which has 5,779 members.

X Account - @aribk24

Arib uses his Discord to hype his tweets on X, increasing their reach through a trick known as CTR Manipulation.

Money Up - Discord Channel

However, such tricks are platform-specific and don't work on sites like Hacker News. One workaround to avoid penalization through direct linking is to post a direct link to the site (eg. x.com/@aribk24) and let your community find the post via search or CTRL+F (eg. 100k mrr) to like your specific post.

Top Tweets of the day

1/

The gurus have made it when a lot of people hate them online. It means they are visible everywhere.

Earlier, it was Tony Robbins, then Gary Vee, then Grant Cardone, now Alex Hormozi.

2/

Midjourney and Ads combination is lethal.

I firmly believe this could be automated with Flux (since Midjourney doesn't have an open API) and GPT-4 so anyone could create ads without all the plumbing of Midjourney in Figma.

3/

The future is voice-to-text. Working while walking is a use-case I never thought of. Its a bonus for runners (atleast when you are jogging slowly.)

This video is from a guy with 500K+ followers that has generated 1B+ views through short-form videos across all platforms. You won't find this video through search as its unlisted.

Rabbit Holes

  1. 33% right yet 100% rich - One of the most mind-blowing things you can do is focus on the few right things. There are people who work all day who accomplish nothing and there are those who for 2 hours and accomplish everything. Get the few things that move the needle right and everything falls into its place.

  2. Tell me sleezy sales tactics you do. Be honest - This discussion contains the strategy that every e-commerce shop uses to make more money from you. Once you know it, you will spot it everywhere.

  3. notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" document - Breakdown of Mr.Beast's leaked document.

Until next time!

If you enjoyed this, please consider sharing it with a friend. If a friend sent you this, get the next newsletter by signing up here.

Read all the old case studies here.

And don't forget to follow me on X.

More Startup Spells 🪄

  1. How Ramp T-Shirts Sent The Best Cold Email Ever (LINK)

  2. The Viral Genius behind Ice Cream TikTok (LINK)

  3. Lurk and Learn: Stalking Reddit Influencers Playbook (LINK)

Reply

or to participate.