Why Handwritten Signs Outperform Printed A-Frames

A-Frames with printed signs often go unnoticed. People tend to ignore them, even when placed in high-traffic areas.

But there’s a simple solution: switch to a chalkboard or whiteboard version.

Handwritten messages grab attention. When placed strategically—like near a door where people have to walk around it — the message becomes unavoidable.

For example, a sign that says “Half off pre-workout today” or “Sign up for our bootcamp this Saturday” will likely spark curiosity.

The Psychology Behind It

This phenomenon ties into how our brains process information. Printed signs often trigger banner blindness, a psychological effect where people unconsciously ignore content that looks like an ad or feels overly polished.

Handwritten signs, on the other hand, feel personal and authentic. They activate our natural curiosity because they mimic direct human communication. Additionally, the effort behind handwriting signals importance, making people more likely to stop and read.

The difference lies in the personal touch. Handwriting feels direct and human, while printed signs can blend into the background. If the goal is to engage customers, a whiteboard or chalkboard might be the better choice.

Top Tweets of the day

1/

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I recommend using Gemini 2.0 Flash in Google's AI Studio to get all details of a YouTube video from a transcript. It is perhaps the best model that doesn't miss any context as it has a context window of 2 million tokens.

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This applies to all hacks from Social Media Algorithms to ASO to SEO. It is fastest way to get all exploits closed.

But if you want influence, then it is the best way to build an audience. Spilling the secrets and telling something no one knows makes you stand out.

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He probably hasn't mentioned it ever by name. Not a coincidence.

Cash > Likes

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Best business models are extracting a lot of money from your small customer base.

B2B businesses work on that principle.

Alen Sultanic has a principle of customers being a renewable financial resource. They don’t just buy once from you. They buy again & again.

If the customer doesn't buy again, then you don't have a business.

Think of McDonalds. If no customer buys from McDonalds again, McDonalds goes out of business.

Rabbit Holes

1. Dopamine Expert: Doing This Once A Day Fixes Your Dopamine! by Dr. Anna Lembke

2. THIS one tip from David Deutsch made my email copy 10x better by Justin Goff

3. 3 things learned by going to Alex Hormozi scaling workshop in Vegas for $5k by Dr. Sheena Howard

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More Startup Spells 🪄

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2. Copycat Startups (The Clone Factory) (LINK)

3. The Viral Genius behind Ice Cream TikTok (LINK)

4. Fame Jacking (LINK)