- Startup Spells 🪄
- Posts
- King Kong's Guerilla Marketing
King Kong's Guerilla Marketing
PLUS: The Overlooked Strategy That’s Generated Over $6,500,000,000 In Sales
Startup Spells 🪄
January 18, 2025
King Kong’s Guerrilla Marketing
Guerrilla marketing uses unconventional methods to grab attention. It often happens in unexpected places and doesn’t always require a big budget. What it does need is bold, creative thinking.
In 2017, Warner Brothers and Legendary Entertainment brought King Kong back to the big screen with Kong: Skull Island. To promote the film, they launched a guerrilla campaign that left a massive impression—literally.
The Massive Campaign
Giant, 25-foot footprints appeared overnight in key locations across Los Angeles. These prints showed up near LAX, Capitol Records, LA Live, and Runyon Canyon Park. The mysterious marks stopped people in their tracks and sparked curiosity.
King Kong Massive Footprints
Those who investigated the footprints received promotional T-shirts and gear. For fans outside LA, the campaign went virtual. People used #(city)LovesKong on social media for a chance to win early screenings in their hometown.
The giant footprints created a physical spectacle, while the virtual elements allowed fans everywhere to participate. By combining real-world surprises with digital engagement, the campaign brought King Kong to life in a way that felt fresh and exciting.
Guerrilla marketing thrives on creativity, not just budget. The King Kong campaign proves that with the right idea, even a giant ape can leave a lasting impression.
Top Tweets of the day
1/
Not to cause alarm, but if this agent had access to funds it would likely be capable of unaliving people 😱
For obvious reasons, I won't be demonstrating how this was done. All names and personal info will be redacted and no real-world actions occurred. This experiment was… x.com/i/web/status/1…
— Pliny the Liberator 🐉 (@elder_plinius)
11:25 PM • Jan 13, 2025
Most of these on the Deep Web are police officers pretending to be assassins but I bet real ones do exist.
Crazy how the smartest people are already running AI Agents that go off on their own and complete tasks. By the end of 2025, those who use AI Agents will unleash another 100x in productivity.
2/
Friendly reminder: do not repeat keywords from your Title in Subtitle and Keywords sections on App Store Connect
Pic - just an example
— Nikita Logvinenko (@niklogvinenko)
6:07 PM • Jul 18, 2024
Extremely niche tip.
Best part about experts are that they are available for <$1000. Like this guy can skyrocket your ASO with a 30-mins chat. Its insane there are actual people who wouldn't pay for expertise.
Life's rule: you either pay with time or you pay with money.
To get rich faster, the better choice is to pay with money unless you don't have money.
Alex Hormozi gave an analogy of bringing reality closer by pulling the future towards you. He often does it by paying the knowledge debt with money.
3/
found this insane study from 1989.
basically argues we're all wrong about what it takes to become 'excellent'.
(uses olympic swimmers, applies to anything)
— Jay Alto (@theJayAlto)
9:33 PM • Dec 15, 2024
Older research paper teaches the thing mentioned in the book "Atomic Habits:"
1% improvement is needed to improve in anything, not just hours of mindless repetition.
Rabbit Holes
Google Research Unveils "Transformers 2.0" aka TITANS by Matthew Berman
The 18 Most Creative Ad Campaigns in History by HubSpot
The Often Overlooked Strategy That’s Generated Over $6,500,000,000 In Sales by 4Creators
What’d ya think of today’s newsletter? Hit ‘reply’ and let me know.
Do me a favor and share it in your company's Slack #marketing channel.
First time? Subscribe.
Follow me on X.
Reply