Perplexity's 'Free Year' Giveaway

Perplexity is putting on a masterclass in customer acquisition and marketing. Their Monday Night Football ad was just a glimpse.

The company is now expanding its reach through strategic partnerships that offer users a free year of service.

Uber One

Perplexity has partnered with Uber One to provide Uber One subscribers with a complimentary year of Perplexity Pro.

This offer is exclusively available to users in the US and Canada until October 31, 2024, while supplies last.

LinkedIn Premium

Through a partnership with LinkedIn, new LinkedIn Premium subscribers can receive one free year of Perplexity service.

This collaboration connects Perplexity with professional users who value premium digital tools.

Lenny's Newsletter

Perplexity extended its reach to product managers and growth professionals by partnering with Lenny Rachitsky's newsletter.

All subscribers receive a free year of Perplexity service, targeting a specific professional demographic.

The company has expanded these partnerships to include other notable platforms:

• Xfinity Rewards

• Nothing Tech

• Students through their Back To School Promotion.

This partnership strategy creates a win-win situation.

Perplexity provides free access to their product while partners benefit from increased subscriptions to their paid services.

Each partnership targets a diverse segment.

1. LinkedIn Premium → Business professionals and job seekers

2. Uber One → Regular ride-share and food delivery users

3. Lenny's Newsletter → Product managers and startup employees

4. Nothing Tech → Smartphone users and tech enthusiasts

5. Xfinity Rewards → Cable and internet subscribers

6. Back to School Program → Students and educators

The approach has shown significant results, with Perplexity's traffic numbers approaching those of ChatGPT.

Look at the insane number of backlinks on Perplexity vs ChatGPT.

The success of these initiatives has positioned Perplexity to seek a $500 million funding round, potentially raising their valuation to $9 billion.

CEO Aravind Srinivas knows that this is a game of distribution and he is playing it very well.

Top Tweets of the day

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Rabbit Holes

1. How to INFLUENCE ANYONE by Tony Robbins

2. Hire the Right Customers by 37 Signals

3. How to track Google Discover in real-time by Valentin Pletzer

Until next time!

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