🪄 Reverse-Engineering Business Model of Newsletters

Hey,

The Spells Master is back!

Welcome to the 21st issue.

Today's topics:

1. Reverse-Engineering Business Model of Newsletters

2. A tool to eliminate repetitive typing

3. One recommended video on Warren Buffett and Charlie Munger's Mentee (Peter Kaufman)

Reverse-Engineering Business Model of Newsletters

How lucrative is the world of newsletters?

Well, let’s check out how much money they actually make.

Over the last year, a new startup has come around that doesn't charge creators any money but charges businesses that want to approach the creators on their platform.

It provides a Calendly-like scheduler that books slots, a Stripe-enabled payment system, and all that jazz. So all kinds of creators from YouTubers to Newsletter Creators can focus on doing what they do best and not worry about payments.

The site is called Passionfroot.me.

We can use it to find how much newsletter creators actually make.

You can simply use Google Search for that using special operators known as Google Dorks.

All you have to do is type site:passionfroot.me intext:newsletter -inurl:creators-on-air -inurl:blog into Google.

Let’s break it down:

1. site:passionfroot.me - The site has to be Passionfroot

2. intext:newsletter - The site must contain the word newsletter

3. -inurl:creators-on-air - The minus operator removes any url that contains creators-on-air which I found through trial and error. Every podcast has it.

4. -inurl:blog - Remove any blog in the url which should stop blogs from showing up.

You can see 684 results.

You will find interesting newsletters.

I found a big newsletter with 280k+ subscribers.

If they only do Main Sponsorships, they make $135,000 per month ($135,000 x 10 since it’s a 3-day slot) since it’s a daily newsletter.

Let's say they do only 4 special editions per month. They will make $104,000 per month.

And assume that they ran classified ads every day, they would make $18,000 per month since it’s a 5-day slot.

In total, it comes down to $257,000 per month just through sponsorships.

This is massive money through just sponsorships.

It gets better when you sell your own product with high margins.

You can apply the same process for any newsletter or any kind of creator.

Now go find out how much your favorite newsletter is making per month.

A tool to eliminate repetitive typing

Blaze Today is essential if you repeat the same phrases every day.

If you send Cold DMs or write Cold Emails, this is much needed.

You don't want to get Carpal Tunnel Syndrome by typing too much.

Use it even if you have to say "Thank you so much!" or use variations. Its free.

One recommended video on Warren Buffett and Charlie Munger's Mentee (Peter Kaufman)

Peter Kaufman is mentored by Warren Buffett and Charlie Munger.

He stays away from the public eye and never allows his talks to be recorded.

But one time, he allowed his talk to be recorded (audio-only) and it was one of the most insightful talks I've heard in my life.

In the Welcome email, I recommend a PDF which has the transcript of his talk that tells you how the universe works.

But you can find the summary of it in this short video.

Do listen to it. It is one of those talks that will change your behavior after listening to it.

Tweet of the day

Good idea to execute.

Find demand from Etsy and make your own D2C shop.

The only 2 skills needed are SEO (mostly Programmatic SEO) and Good Design Skills (you can use Midjourney) and you make guaranteed money with this idea.

Definitely need to figure out the whole D2C Jazz or you can outsource it using Dropshipping or Amazon FBA.

If you are skilled in SEO, partner up with someone who has E-Commerce experience to reduce the workload.

Rabbit Holes

1. Ideas Are the New Oil - In the attention economy, ideas are extremely important.

2. How To Find Mentions on Twitter - Twitter Advanced Search is underrated. Most people don't know how to use it. This article teaches you how to use it in a step-by-step manner.

3. 13 TikTok SEO Secrets: My 3-Week Journey to 100,000+ Views - As search shifts from Google to TikTok, one should use TikTok SEO to get more traffic through simple search terms. If you use TikTok, you should definitely read this one. If you don't, you should still read it as it has useful ChatGPT and Storytelling tips.

Startup of the day

Formula Bot is an AI bot that makes somewhere between $30,000 mrr to $50,000 mrr.

The founder doesn't have any coding experience. He built it the whole thing with no code.

It does one simple thing: Make Excel formulas with Natural Language using AI.

Simple idea executed well.

Initial Growth happened through Reddit where it got over 10,000 upvotes that drove over 81,000 visitors to the website.

It also ranked top spots for key terms such as "Excel formula generator", "Excel AI", and "Excel formula maker".

Later, Twitter influencers and TikTok influencers brought even more traffic.

They even got reviewed by massive media companies that get 15 million website visitors per month.

Freemium strategy helped influencers share it giving it more word-of-mouth growth and tons of backlinks.

That's why free tools are important as a marketing strategy as more influencers tend to share your free tool.

Until next time,

Your Spells Master!

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More Startup Spells 🪄

1. Domain Names matter. Choose carefully. (LINK)

2. Peak End Rule (with Real Life Examples) (LINK)

3. Destroy competitors ranking with Blackhat SEO (LINK)

Disclosure: Everything said in this post is for educational purposes only. Please follow the law. By reading this post, you accept full responsibility for your actions.