🪄 Power of Good Domains

Hey,

The Spells Master is back!

Welcome to the 19th issue.

Today's topics:

1. Power of Good Domains

2. A series on learning to write better

3. One recommended video on One Essential Ingredient to Win in Business

Power of Good Domains

Entrepreneurs underestimate the power of Good Domain.

But a good domain has a brand recall value.

And customers can easily remember it.

So when they tell their friends about the domain, they type it correctly instead of mistyping it.

And typos can be costly.

Ask Damon Chen who spent $35,000 on a domain because a viral tweet misspelled his domain.

But this is not all.

Even his own customers misspelled his domain.

Admittedly, it was hard to type as it was called testimonial.to with a t but customers thought it was i so they typed testimonial.io every single time.

So he bought all related domains to his niche:

1. testimonial.to

2. testimonial.io

3. testimonials.to

4. testimonial.app

5. testimoni.al

There is an entire market of domain hoarders who buy domains for $10k and resell them for $48k

Memorable domain names can be a marketing strategy.

You can easily leverage domain names to drive word-of-mouth and social mentions.

Every big company knows this so they either start with a good domain or later buy good domain names for expensive prices.

Damon bought a company looseleaf.ai for $20k.

But he turned it around quickly by buying a good domain name pdf.ai.

His competitors can't compete with him if he does everything they do.

His advantage? A short and memorable domain.

A few examples:

1. milliondollarhomepage.com - Page has something to do with Million Dollars

2. calm.com - Makes you calm which is appropriate for a meditation app. The founder previously made Million Dollar Homepage

3. uber.com - Extremely memorable to remember so you can use it as a noun just like Let's Uber

4. duolingo.com - Duo means two and Lingo means language. A person who knows two or more languages is an appropriate domain for a language learning app.

5. canva.com - Has something to do with Canvas

6. veed.io - Reads as Video

7. nomadlist.com - List for Digital Nomads

8. remoteok.com - Site for Remote Work

9. copy.ai - Use Copy and AI

10. photoai.com - Site to take Photos with AI

11. headshotpro.com - Site that takes Headshots

12. sheet2site.com - Converts Sheets to Sites

13. 1800d2c.com - 1-800 stands for Suicide Prevention Hotline & D2C stands for D2C brands.

14. builtwith.com - What a site is built with

15. testimonial.to - Site that collects Testimonial

16. paypal.com - Pay a Pal

17. chat.com - Something to do with Chat

18. connect.com - Site that Connects Stuff

19. convert.com - Site that Converts Stuff

20. esignature.com - Digital Signature

21. meetup.com - Something about Meeting

22. wordle.com - Something about Word

23. wordplay.com - Play with Words (This was a Wordle Clone on Web that got 16 million users with 150 million games played)

24. morningbrew.com - Morning x Coffee

25. startupspells.com - Something to do with Startup and Magical Spells like Harry Potter. That's why I chose it.

Look at what a billionaire says about the power of good domains. It is an expensive hobby if you want to buy 1 or 2-word domains.

Think of any site you use today. You'll find countless examples of good domain names.

Domain Squatters take up most good domains but you can still find good and memorable ones.

Use these tips to find a good domain name because it matters.

No, seriously it does make a difference. Even typo domains bring in revenue.

Copy AI founder knows this.

Their domain was so easy to type that any influencer making TikTok for them could say it easily and the audience could tell what the product was all about.

That's when you know you have a good domain name.

A series on learning to write better

You probably type a lot already. Whether it’s texting with your colleagues, your friends, or your spouse.

But what you type is a bit hard to read because you don't write like you talk. And you probably haven't spent enough time improving your writing skills.

You can easily improve them in just 10 days.

Go sign up here to get a free Copy Course for 10 days.

You don't even need to buy the Course itself but you'll learn how to write with 10-day free email series.

Its a masterclass in writing.

Copywork is the easiest way to improve.

Whether its in writing or startups. Copy what works, then add your own flavor to it.

Imitate, then innovate.

One recommended video on One Essential Ingredient to Win in Business

One video to get you all fired up to start your day.

Art Williams delivered a speech in 1987 and it still slaps while making you laugh.

You can learn all the principles of storytelling in this speech even if it’s a very unusual speech.

He gives the essential ingredient to winning in business.

If you are slacking about doing things you don't wanna do, just watch it so you too can do it.

Tweet of the day

The more memorable the domain name, the easier it becomes to type and remember.

And the easier it is to build a brand.

Think Tesla, Nike, Apple, Google, Ola, Uber, TikTok.

There is a reason Morning Brew changed their previous domain name Market Corner.

While Market Corner is good, Morning Brew is more memorable.

Rabbit Holes

1. Reddit founders made hundreds of fake profiles so site looked popular - Fake profiles are what runs Social Media otherwise it would be a dead town. Bots mostly run dating apps.

2. Internal Facebook Note: Here Is A “Psychological Trick” To Target Teens - The World's Best Minds are using psychological tactics to trick you to do stuff. This is one clever example.

3. Referral Programs: Goals, Dual-Rewards, Niche Sites - Referral Programs are underrated. Most people don't give better incentives for others to refer. This one trick can catapult your business and take it to whole another level.

Startup of the day

Therapist AI is a Startup using LLMs (like Llama 3) to act as a Therapist for Cheap.

Genius idea for 2 reasons:

1. Extremely controversial - All the people dunking on it give it more engagement. Bad PR is still good. It even crossed $2k MRR. Someone will feature it as a PR piece because it’s such a controversial idea to people who love Therapists.

2. Telegram bot - The website just redirects to a Telegram bot. Midjourney crossed $100m just from Discord before the web app even launched. This one has massive potential to go viral for all the wrong reasons which can be good for business. This belongs in AI Girlfriend niche where people form parasocial relationships with AI.

Until next time,

Your Spells Master!

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More Startup Spells 🪄

1. Reverse-Engineering Startups making Millions of Dollars (LINK)

2. Find Distribution Channels of Startups (LINK)

3. How to Get Infinite Leads for your Business (LINK)

Disclosure: Everything said in this post is for educational purposes only. Please follow the law. By reading this post, you accept full responsibility for your actions.