JSAUX's Influencer Seeding Strategy

Influencer seeding is a marketing strategy where brands give products to influencers without asking for anything in return. The goal is to create goodwill and spark genuine interest in the product.

It is different than influencer marketing where influencers get paid to promote the product.

JSAUX, an electronics accessories supplier focused on power, connectivity, and productivity solutions, used Influencer Seeding effectively by sharing its FlipGo portable monitor with influencers.

Example #1: Nico Jeannen

JSAUX reached out to Nico Jeannen and sent him a FlipGo Portable Dual Monitor, priced at $459.

They asked for no reviews, posts, or promotions. Jeannen shared his honest thoughts on X, noting that while he found the monitor useful, he wouldn’t have purchased it due to the price. His post unexpectedly reached over 1 million views.

The reaction to his post was mixed. Some users accused him of promoting the product under false pretenses. He even got community noted on X.

Jeannen clarified that he wasn’t paid and only shared because he found the product interesting.

Example #2: Tibo

Another influencer, Tibo, was skeptical when JSAUX offered to send him a FlipGo Pro 16" monitor, worth $600.

After verifying the offer is legit, he accepted and received the product.

Tibo’s experience led him to share a positive review on X. It didn't blow up (~90,000 views) as much as Nico's post (1 million views) but it gave JSAUX a good exposure.

Providing products with no strings attached encourages influencers to share genuine opinions and if the cost of product is low, you should definitely try influencer seeding strategy with influencers who have your ideal audience.

Top Tweets of the day

1/

John Rush has studied AI and has been pretty accurate with his predictions. This list is as good as it gets.

There will be a few at the top of every field with the jobs but most people are okay with good enough output.

2/

Change can be good AND bad.

Alex Hormozi in his video titled "How to Grow Your Business SO Fast in 2025 It Feels ILLEGAL" mentioned his biggest mistake was using hooks that were completely new instead of using the ones that already worked in the past. This was for ads and short-form.

He now has a 70/20/10 principle:

• 70%: Focus on carbon-copying what already works.

• 20%: Explore variations or adjacent strategies close to your core.

• 10%: Experiment with completely new, out-of-the-box ideas.

Earlier, he had flipped the script to get worse results:

• 70%: Spend time on new, crazy things and ideas.

• 20%: Do something slightly different from what was done before.

• 10%: Maybe copy what previously worked.

This is the reason most landing pages follow the same pattern.

3/

You are probably not using enough of AI. Use it for everything from text to images to voice. Its a productivity multiplier.

Rabbit Holes

1. Inside Anthropic's Race to Build a Smarter Claude and Human-Level AI by Dario Amodei

2. From 2-Star to 4.8-Star TrustPilot: This Simple Email Did It by /r/FacebookAds

3. Viral App Playbook by Blake Anderson

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