How Patty Got 3.5 Million Views Using AI UGC Videos

In 1 week, Patty got 3.5 million views on new accounts across all his startups: Itinerary Today, Leaknoti, Solotripster, and SocialFinder.

The main platforms that he blew up on are Instagram and TikTok, in that order.

Content Creation Process

Patty follows a simple rule: post 3x a day, per account. He posts each morning, afternoon, and night. In one day, he made posts from January 2nd to the 10th for all his startups. This required him to make a lot of content.

He created 100 videos in one day. He used tools like Sora, which is a text-to-video model made by OpenAI. He also used a new tool called Reel Farm. Reel Farm makes user-generated content with fake AI avatars.

For example, he made videos for Social Finder that has "being a stalker" as a hook. He then showed a product demonstration of Social Finder. Notice, the girl has the caption "just upgraded my fbi agent stalker skills".

The videos contain 2 simple steps:

1. A Reel Farm AI talking avatar that says something to grab attention, mostly its related to stalking as Social Finder finds people by their photos online.

2. A Social Finder product demo.

Post Automation

Next, he scheduled all the posts using Post Bridge. Post Bridge allows him to set up 400 posts across Instagram, TikTok, Twitter, and YouTube Shorts. These posts will automatically go live 3 a day, for 4 different projects on 4 different platforms, until January 10th. This helps get content out regularly.

It took him only 8 hours to make 100 pieces of content and schedule 400 posts. Patty believes that with this much volume, he is bound to find a winner.

His marketing is set up until January 10th at 3 p.m.

Things to Note

Instagram and TikTok penalize posting too much content. Another creator, Jack Friks, who has millions of views on Instagram, said this.

This kind of low-effort content can do well and even go viral, until Instagram and TikTok figure out how to detect it. You can use these strategies aggressively before they come up with some rule.

They are very cheap compared to hiring many creators. Hiring real creators will cost you over $5000 per month. If you hire someone like Julia Pintar, it will cost you $15,000 each month.

This strategy, using low-effort content will cost you between $500 and $1000 per month. The text-to-video models are not perfect yet, and are costly. But you can combine the AI avatars with Midjourney images like Wellness Maddie did to go viral.

Top Tweets of the day

1/

Andrew Wilkinson is using AI to test his AI vs Human Theories. From Lawyers to Doctors, everyone is in trouble.

One reply was pretty smart and even made a video:

"I've had really good results with this workflow: 1. Deep dive on GPT for a topic, high level exploration then get to specifics. 2. Hire expensive expert for 1h consult to validate specific(s). 3. Repeat. The valuable practitioner experience helps feed next cycle."

2/

I've seen popular influencers do this on their X account where they remove posts that don't blow up from their timeline so it looks like they have all hits and no flops.

But I did not know the creators who charge brands do the same.

3/

The optimal creation to consumption ratio is 90:10 or 80:20 as it gets you the best of both worlds.

Gary Vee's of the world only want you to create. That is dumb. You waste more time not asking for help for the problems that have already been solved.

The other end is constant consumption. It is worse because you feel like you are learning something but you are not. Learning isn't ingrained until you apply it. Schools know this and that's why every 6 months, they have practical exams after they teach you some theory.

Rabbit Holes

1. How I Managed 120 Employees at Age 24 (Without Losing My Mind) by Leila Hormozi

2. Warning: the r/agency subreddit is currently being auctioned off for $50,000 and is being used by mods to promote scams to marketers by /r/marketing

3. Launch a SaaS like ElevenLabs or Murf.ai next week with Open Source by Neko

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