How Starter Story Uses Urgency For Limited-Time Black Friday Sale

PLUS: Basic Media Buying On Facebook Ads Is Dead

How Starter Story Uses Urgency For Limited-Time Black Friday Sale

Pat Walls, the founder of Starter Story, recently launched a 24-hour Black Friday sale with a unique twist. Instead of a traditional marketing campaign, Pat created an exclusive video aimed at his loyal audience, offering them a once-in-a-lifetime deal.

The video was designed to be taken down within 24 hours, creating a sense of urgency and exclusivity.

Deleting This In 24 Hours - Starter Story

The Offer: Lifetime Access at an Unbeatable Price

Pat Walls’ offer is simple yet powerful: lifetime access to Starter Story for less than the cost of a single year’s subscription.

Starter Story - Lifetime Access (55% Off)

The lifetime deal included:

  • Case Studies: 4000+ real-world success stories from entrepreneurs.

  • Business Ideas: A database of over 2,500 business ideas tailored for aspiring founders.

  • Courses: Access to educational content like the Lean SEO course, which generated $25K in sales shortly after launch.

  • The Academy: A framework Pat personally used to build a million-dollar business while working part-time.

Starter Story - Black Friday Sale

Pat emphasized the value of this deal by comparing it to past offerings, stating, “You can get everything for life for less than we usually charge for one year of Starter Story access.”

Scarcity in Action: The 24-Hour Deadline

Pat strategically used psychological triggers to drive immediate action:

  1. Time-Limited Video: The announcement video was set to be deleted within 24 hours, reinforcing urgency. Pat stated, “I’m taking this video down tomorrow.”

  2. Exclusivity for Loyal Fans: The video was targeted at “OG Starter Story fans” creating a sense of community and loyal fans were given first dibs on the deal before it went public later in the week.

  3. Past Scarcity Proof: Pat reminded viewers that last year’s deal sold out in just 2 hours, adding credibility to the time-sensitive nature of the offer.

  4. Value Anchoring: Pat positioned the lifetime deal as a significant discount, making it appear incredibly attractive. He emphasized potential savings, stating "You're going to save thousands of dollars and get lifetime access."

The deal was taken off market after 24-hours.

Starter Story - Black Friday Sale Closed

The "24-hour Delete Video" playbook by Starter Story is heavily inspired by Colin & Samir's 24-hour Giveaways.

Colin & Samir generated 8000 subscribers in just 1 day through a similar video. They do videos like this all the time with different titles like "For Subscribers Only" and "Deleting this video today."

And they actually work on hardcore fans.

Colin and Samir Deleted Videos

You can use variations of this in your marketing strategy when you have enough influence to drive urgency. It is one of the best ways to discover your 1000 true fans.

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