How Musa Mustafa Turns Clips Into Revenue for Crayo AI

Musa Mustafa is a creative force behind Crayo AI, a tool that lets creators make viral clips in seconds using artificial intelligence (AI).

His company impressively generates $300k-$500k each month. Musa achieved this success by repeatedly going viral on Instagram Reels. Here's a breakdown of his viral strategy:

Viral Entry Points

Podcast Clip Strategy

Musa cleverly uses clips from well-known podcasts to promote his products.

For instance, he incorporated a clip from a podcast by n3on who ranks among the top streamers on Kick.

In this podcast, n3on discussed the importance of content clipping, which Musa used to highlight Crayo.

The n3on clip is seamlessly integrated into the video.

Using Influencers

Musa also features popular influencers in his content strategy.

He used a popular female influencer Madeline Argy in his video and the video took off for 2 reasons:

1. Musa's audience is teenagers, mostly males so if you use a pretty girl, the chances are much higher that the video takes off if everything else is perfect.

2. Madeline Argy was involved in a scandal with Central Cee that was trending at the time, so Musa trendjacked her visual and used Central Cee in his captions to go viral. The algorithms are advanced enough to track faces and serve Madeline's content to people who have watched videos with her face before.

By using these influencers, especially if they're involved in a trending scandal, Musa captures higher engagement rates.

This approach results in view counts that far exceed his regular promotional videos.

Money Testimonials

Musa often begins his videos with specific proofs of earnings.

A typical example is a clip where he signs a $3,000/month contract with a client named Sneako, who is a popular streamer.

This tactic immediately captures viewers' attention and builds trust in his expertise to help others make money.

Here's the transcript of the Sneako clip above:

"That's a video of me in 2020 signing SneakO as my first client. SneakO would pay me $3000 a month to make a bunch of TikTok clips for him. But what I didn't know is that if I made them on my own, I'd have just made way more money. That's why last month, instead of working for clients, I decided to work for myself and I got over $22,000 paid out all from TikTok. And the best part is that I didn't even have to put my face in front of the camera. So this is exactly how I do what I do to make all that money on TikTok. The first thing I do when I jump on my phone is head to crayo.ai. After I've done this, I scroll straight to the bottom and head to the AI text stories. After I finish writing in my story, I go to the bottom and click next and then select my background footage. for the receiving and sending messages. After you've done that, you press generate and within the next 30 seconds the entire video is made for you. After you've exported, you take this video to TikTok and upload it on a theme page. This is because TikTok are paying $1000 for every 1 million views, so if you want to learn more from me then feel free to click the link in my bio."

Musa repeats this format because it consistently draws in new viewers.

The Instagram Algorithm mostly works this way: "The guys who follow the accounts won't see their reels or videos in the "For You" page so it gets to new people every time it's posted."

Musa's Video Framework

Musa uses a consistent video structure:

1. Opening: A money-making hook with clips like client signings or payment proofs to grab attention.

2. Middle: A personal story that highlights how working for himself rather than for clients earned him more money.

3. Close: A tutorial on using Crayo.ai to create similar content quickly. Musa integrates Crayo.ai into his videos subtly, never presenting it as an ad or stating that it's his own product. He avoids hard-selling the product, instead focuses on the value it provides.

Musa Mustafa's strategy effectively leverages stories and testimonials to engage audiences and highlight Crayo.ai's potential.

By consistently using the same storytelling framework, he regularly goes viral on Instagram.

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The distribution channel is ASO (App Store Optimization) which is like SEO for App Store and Play Store.

Rabbit Holes

1. A Brief History Of The Man Who Brainwashed America: Edward Bernays by A Day In History

2. I've spent $25k on X ads as an indie dev by Ruurtjan Pul

3. Viral TikTok Marketing Knowledge Base by Filip Kowalski

What’d ya think of today’s masterpiece? Hit ‘reply’ and let me know—don’t hold back, I can take it (probably). 😜

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