Hijacking Alex Hormozi’s Audience Through YouTube Shorts Comments

Promoting products in YouTube Shorts comments is an effective but often overlooked strategy. The book The Secret Doctrine of Wealth has gained attention by posting comments on Alex Hormozi’s Shorts.

Why Alex Hormozi’s Audience is a Perfect Fit

Alex Hormozi’s YouTube Shorts attract viewers who want to learn about making money and building wealth. This makes his audience ideal for promoting The Secret Doctrine of Wealth.

The book’s promoters leave comments on his Shorts, ensuring their message reaches people who are likely to be interested.

YouTube Shorts get far fewer comments than regular videos. This makes each comment more visible. For example:

• A short with 81k likes has only 453 comments.

• A short with 8.7k likes has only 47 comments.

Since there is less competition, promotional comments stand out more.

The Comment Section is a Key Attraction

Many viewers actively check the comment section on YouTube for reactions and insights. If they see the same product name multiple times, they start to take notice. This increases the chance they will check it out. This is exactly the reason I searched for "The Secret Doctrine of Wealth."

You can replicate this strategy for your own product if it fits a certain creator's audience.

1. Post an AI-Generated Comment Early: Posting a comment early on a video increases its visibility if it ever goes viral. AI can help create 10s of variations.

2. Boost the Comment’s Engagement: Buying likes on a comment pushes it to the top. This increases its reach, making more viewers see it. The more people see a comment, the more likely they are to check out the product. Ideally, do not include the link as platforms detect links fast and ban them forever.

The Psychology Behind This Method

Repetition Builds Recognition

When people see a product name multiple times, they become curious. This is how I checked out The Secret Doctrine of Wealth as I noticed it multiple times before searching for it. It also mirrors how Kim Kardashian built her brand by appearing in Paris Hilton’s social circle and eventually surpassed Paris Hilton in popularity.

Expanding Beyond Shorts

This strategy also works on long-form videos. By leaving well-placed comments on high-traffic videos, products can reach a larger audience organically. Consistent efforts will eventually drive a percentage of that audience to explore your product.

Remember, YouTube allows creators to filter and remove comments based on specific keywords. By default, YouTube holds potentially inappropriate comments for review. Creators can also block certain words or phrases, preventing those comments from appearing.

However, in broad niches like business, there are thousands of channels where comments can go unnoticed. Spreading efforts across multiple channels reduces the risk of removal.

A large creator like Alex Hormozi is unlikely to notice a promotional comment unless it gains significant traction. By that point, the comment has already served its purpose.

ChapterMe is one example of using YouTube to grow big. The platform leveraged YouTube’s existing structure to gain visibility and attract users.

Top Tweets of the day

1/

There are people who'll use AI to work 3 jobs at $200k per year and others who won't get a job. The gap will be massive.

Regularly visit Overemployed.com to get reality checks. This is a much easier game to play than entrepreneurship once you learn how to bypass interviews. But at that point, might as well just become an entrepreneur if you love working so many hours.

2/

Its not the size of your list. Its the size of the pockets in your list.

You want 1000 millionaires on your list rather than million people with no money.

Gary Halbert in The Boron Letters mentions buying lists of buyers. Alen Sultanic did the same decades later with other offer owners by swapping lists of buyers.

Freeloaders never buy. Buyers always buy.

3/

SMS Lists are underrated.

No matter what I do, I always check my SMS.

Rabbit Holes

1. Write better landing pages by Alex Napier Holland

2. DeepSeek FAQ by Ben Thompson

3. I rewrote my website copy using Alex Hormozis "$100m offer" principles by /r/SaaS

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