🪄 Effective CTAs (Call To Action) For Conversions

PLUS: Advanced LLM Prompting

Author

Startup Spells 🪄
August 08, 2024

Hey,

The Spells Master is back!

Welcome to the 124th issue.

Today's topics:

  1. Effective CTAs (Call To Action) For Conversion Rate

  2. A tool to Bypass recruiters and access a curated list of genuine opportunities

  3. One recommended video on Advanced LLM Prompting

Effective CTAs (Call To Action) For Conversion Rate

Most creators on the internet use CTAs in the wrong way.

But crystal-clear CTAs are responsible for successful conversions.

Descriptive CTAs get you more engagement, convert more lurkers into followers, and make you a whole lot of money.

Most YouTubers simply ask people who watch their video to "like and subscribe" and it doesn't work as well as it should.

1. Erika Kullberg's CTA (TikTok)

Erika Kullberg, a lawyer who shares money-saving tactics on TikTok, uses a phenomenal CTA on her TikTok videos that convert insanely well.

She got 1 million followers from a single video using the following CTA:

Who taught you this? Erica did. She's a lawyer and reads the fine print so I don't have to. That's why I follow her.

Her videos end with this memorable CTA to encourage audience engagement by making sure to follow her.

2. Avni Barman's CTA (TikTok)

Avni Barman uses a great TikTok strategy to convert viewers into followers by creating specific series-style videos.

She did an experiment where she posted 2 videos and both got around ~2m views.

One video got her 300 followers and another one got her 50,000 followers. Guess which one had better CTA?

Avni Barman's 300 followers vs 50,000 followers

Her trick is to give incomplete info in every video and it works well.

She gives a simple CTA like "follow along if you are curious" but the incomplete story converts well for short-form content.

Sanyogeeta 13.9k followers vs 38.7k followers

Her strategy is similar to most TV Shows that end with a cliffhanger so they can keep on going forever.

3. Alex Hormozi's CTA for The Game (Podcast)

Alex Hormozi's podcast The Game wasn't growing for a long time.

He was giving value every episode for 5+ years but he didn't optimize for the single most important metric that grows your podcast and it was getting the most amount of reviews on Apple Podcast.

So he used 2 CTAs: one in the middle of the episode and one at the end.

Real quick guys, you guys already know that I don't run any ads on this and I don't sell anything. And so the only ask that I can ever have of you guys is that you help me spread the word so we can have more entrepreneurs make more money, feed their families, make better products and have better experiences for their employees and customers. And the only way we do that is if you can rate and review and share this podcast. So the single thing that I have to do is you can just leave Review. It will take you 10 seconds or one type of the thumb would mean the absolute world to me. And more importantly, it may change the world of someone else if I say would you like this thing and the other person says yes and they give me money and I give them the thing, no harm was done.

~ Alex Hormozi

Alex Hormozi CTA

4. My First Million's CTA (Podcast)

My First Million Podcast has a Gentleman's Agreement on their podcast to get more YouTube subscribers.

My First Million Gentleman's Agreement

A simple and effective CTA is a gamechanger for conversion.

It is the simplest way to get 10x-100x return if done consistently.

A tool to Bypass recruiters and access a curated list of genuine opportunities

Hiring FM is a job board that takes over 10k companies that have 1 million current open positions and lists them in one place every 15 minutes.

This video covers Advanced LLM Prompting Tips.

It includes:

  • Prompt Chaining

  • Chain-Of-Thought with <scratchpad> tags

  • XML tags

  • System vs. User messages

  • Output Parsing

  • Prefilling

  • Information Hierarchy

  • Role Prompting

  • Goal Prompting

  • Recursive LLM Calls

You can see pretty advanced usage of AI. The example used is in coding but it has crossover to marketing applications.

I bet this is how future Marketing or Sales Agents would look like. Lyzr (currently at $1M ARR) already has Enterprise AI Agents (AI SDR, AI Digital Marketer, AI Competitor Analyst) ready.

Top Tweets of the day

1/

Smoke test to see if your product is a monopoly is to actively make it worse to see if people stop using it.

2/

Turns out, you don't need to worry about VAT as much as you think.

All the Merchant of Records SaaS out there bask in fear. Fear-based marketing has worked for centuries.

Taxes aren't a huge problem until you reach a certain scale and when you do reach a certain scale, you probably have the resources to find the legal loopholes.

Big companies like Upwork, Dreamhost, Descript, and Discord only started collecting VAT now. Many such cases. You only need to follow tax laws in your own country.

3/

Most people haven't heard of AI. Even the simplest apps print money.

Rabbit Holes

  1. I posted 3 reels a day for ~30 days… - Great discussion on Marketing on Instagram using Reels.

  2. Comedy Pro-Tip: Everything You Need to Know About YouTube Keywords - I was watching an old comedian Andy Huggins who was ridiculously good so much so that I ended up on /r/Standup where I found a YouTube SEO thread. It describes SEO better than most paid courses with actual examples because comedians are good with analogies.

  3. 10 Lessons Selling $10M of Digital Products - Digital Products are the easiest business to make your first million in. These guys built $10m business by writing on the internet.

Until next time,

Your Spells Master!

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More Startup Spells 🪄

  1. Keysearch's Guerilla Meme Marketing (LINK)

  2. Closet Tools Marketing Playbook (LINK)

  3. Monster Hammering Links (LINK)

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