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- How Clicks.so Carved a Niche in the Oversaturated SEO Market
How Clicks.so Carved a Niche in the Oversaturated SEO Market
PLUS: From zero to $1M ARR in 36 days by publicly messing with Big Tech
Startup Spells 🪄
March 19, 2025
How Clicks.so Carved a Niche in the Oversaturated SEO Market
Clicks.so is an affordable SEO data tool, priced at $24.99/month, compared to competitors like Ahrefs and SEMRush. It officially launched in March 2024.
Before the launch, a closed beta with 50 users helped identify and fix bugs, setting the stage for steady growth.
Since then, the tool has been gaining traction, thanks to a multi-pronged strategy.
YouTube: The Initial Growth Engine
YouTube played a pivotal role in Clicks.so's early success.
The launch video, with 3,800 views, serves as the main introduction to the channel. Anyone who lands on the channel sees this video first.
Clicks.so - Launch Video
A second channel, Clicks.so, was created to replicate the SEO strategy through videos, providing valuable content to viewers.
Clicks.so - Secondary Channel
SEO Strategy for Clicks.so
While SEO has yet to be fully optimized, the potential is clear.
In the 3 months since launch, Clicks.so received approximately 794 clicks.
Clicks.so - SEO Traffic
The majority of these clicks were brand-related.
Clicks.so - Google Search Console
Clicks.so focused on building alternative pages targeting competitors like Ahrefs, SEMRush, SE Ranking, and Ubersuggest.
Clicks.so - Ahrefs Alternative
The team also targeted long-tail keywords, such as "best SEO tool for dentists", in their blog.
Clicks.so - SEO
To drive more traffic, they started developing an SEO glossary.
Clicks.so - SEO Glossary
This resource defines key SEO terms, making it easier for users to understand complex concepts and find the information they need.
The SEO Glossary page is located at https://clicks.so/seo-glossary, and each term has its own dedicated page, such as:
Accessibility in SEO → https://clicks.so/seo-glossary/what-is-accessibility-in-seo
Algorithm Updates → https://clicks.so/seo-glossary/what-is-algorithm-updates
Alt Text → https://clicks.so/seo-glossary/what-is-alt-text
Similar pages target keywords like "Most Popular Keywords", "Top Websites by Traffic", and "Top Google Searches by Country".
Clicks.so ranks #1 for the "top google searches by country".
Clicks.so - "top google searches by country"
Product Hunt Launch: A Traffic and Backlink Goldmine
The Product Hunt launch was a resounding success, with Clicks.so securing 3rd place on launch day.
Clicks.so - Product Hunt Launch
It was strategically launched on a Sunday, the lowest-traffic day on Product Hunt, making it easier to rank in the top positions.
Clicks.so Ranks 3rd on Product Hunt
This achievement continues to drive signups and traffic.
If you have a SaaS product or a new online tool, consider a Product Hunt launch to boost visibility and secure backlinks. Product Hunt has a Domain Authority of 96, making it a valuable backlink source.
The Product Hunt launch for Clicks.so still drives traffic and signups, even on slower days.
Clicks.so - Google Analytics
Twitter: Engaging Customers Through Social Listening
Clicks.so and its founder, Jaume Ros, engage in social listening, monitoring conversations where users complain about expensive SEO tools like Ahrefs and SEMRush.
For example, a comment on a tweet requesting alternatives drove 449 views and a significant traffic spike that day.
Clicks.so - Twitter
Affiliate Program on Clicks.so
The affiliate program generated 777 clicks, 20 leads, and $678.65 in additional revenue.
Clicks.so - Affiliate Program
Affiliates earn a 30% recurring commission for the life of each referred user, while Clicks.so benefits from backlinks generated by referrals.
Examples include referrals from newsletters like Beehiiv (kai-cromwell.beehiiv.com) and standalone sites like 8020ai.co and aiwithvibes.com.
Recently, Clicks.so was acquired for 3-4x ARR, despite operating in a saturated market with formidable competitors. This success is a testament to its brilliant execution.
Clicks.so - Acquired for 3-4x ARR
Top Tweets of the day
1/
Pure Girl Maths Marketing. 👧Do a “limited time collaboration” with Barbie or Hello Kitty. Hype up the event / launch and boom, you now have the desired eyeballs of Genz women! 🩷🎀
Brands who have so far joined the bandwagon - Aldo, Bonkers, Nyx, Nokia, Apple( 16 launch),… x.com/i/web/status/1…
— Reema Bajaj (@reemaabajaj)
10:24 AM • Sep 12, 2024
Sometimes you don't have to go viral to get eyeballs.
Sometimes you can just borrow the eyeballs.
2/
just discovered a small channel with a chinese dude teaching ai workflows in comfy ui
each video is just waiting to be turned into 100k mrr companies
bout to cook
— oa (@overac111ever)
3:33 PM • Sep 1, 2024
Replace Comfy UI with any other tool.
Right now, AI Videos like Hailuo AI and Kling AI are blowing up so you can pick any niche and build a SaaS around it.
3/
My chess coach is a top 200 GM.
My rowing coach is 15 years older than me and can out kick me in a 2k.
My eCom coach did 10x the revenue I did this year with the same number of employees.
There is no honor in figuring it out on your own.
It's just the long way.
— Bowtied Jester (@BowtiedJester)
6:55 PM • Jan 1, 2023
Spend money and hire the experts to reduce the learning curve.
Every person spends a decade of their life becoming an expert at something. Use their knowledge to get much further.
My favorite question to ask people is "What's the 80/20 in your field so I can speedrun through it?"
Rabbit Holes
Model Context Protocol (MCP), clearly explained (why it matters) by Greg Isenberg
From zero to $1M ARR in 36 days by publicly messing with Big Tech by James Fleischmann
How We Work (Volume II) by Jake Cooper
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