🪄 Hampton's AI Report

Hey,

The Spells Master is back!

Welcome to the 73rd issue.

Today's topics:

1. Hampton's AI Report

2. A tool to Test Your Reddit Contributor Quality Score

3. One recommended video on Making AI Assistants To Do Your Work For You

Hampton's AI Report

Hampton is a private network for high-growth founders.

They recently did an AI Research Report (2024) in their private group to see if there was any measurable impact of AI in their business and the results were astounding:

• 30% of our support tickets never go to a human anymore

• 1 Million Instagram followers

• Fathom has taken all my note-taking away, which is amazing

• Launching two podcasts

• Massive savings on writers, narrators, and actors

• Reduced book writing time by 80%

• Significant increase in LinkedIn followers

• Significant reduction in phone time

• Yes, publish 75 newsletters per week with 4 people instead of 30+

• Over 70% of our customer chats are handled by AI end to end 24/7

• Built an in-house version of Intuit in a weekend

Now these are the top-performing and extremely successful entrepreneurs which means they have insane execution speed.

But the difference between an average person and someone who knows how to use AI extremely well is 100x or 1000x.

The point? Start using AI so you are not fooled by marketing.

Stop using ChatGPT, build Agents instead.

ChatGPT is great to start but experts recommend AI Agents for breaking down tasks into bits and pieces so AI can solve them easily.

Once you use it enough, you will start to come up with patterns of your own.

For example, I find it hard to query Gemini but my super smart friend does it with ease. I prefer ChatGPT or Claude but even then Claude is much superior at writing. I don't like Perplexity because it gave me terrible results for programming but it might be useful to avoid hallucinations by citing actual sources.

You wouldn't find these patterns unless you dig into AI for your work. It doesn't matter what your job is. AI can help you get better much faster.

If you are a writer, use Claude.

If you are a programmer, use Cursor.

If you are a designer, use Midjourney.

If you want to get better outputs, use AI Agents.

Some people have built entire businesses on top of Gumloop. Try 10 things in AI, 1 will be good. It will be so good it just might change your life.

Heck, BBC just reported 60 employees at a tech company were replaced by 1 person editing ChatGPT. Sounds ridiculous but definitely not unbelievable.

Don't forget to grab Hampton's Full AI Research Report as it contains a few insane tools that I hadn't found elsewhere.

A tool to Test Your Reddit Contributor Quality Score

Reddit is cracking down on accounts made recently and it is going hard on the banhammer thanks to the partnership with Google and OpenAI.

This tool allows you to check your Contributor Quality Score

One recommended video on Making AI Assistants To Do Your Work For You

This video covers the future of AI Assistants who do the work for you.

It shows a guide on how to break a big problem into small tasks just like humans do. If you are a programmer, you've probably heard of Rubber-Duck Debugging.

Top Tweets of the day

1/

Speed is such an underrated advantage. With remote work, you can just hire globally so support is available 24x7.

If you are real fast, word-of-mouth works too. People will recommend you just on speed.

2/

The last point is insightful.

Too much Bottom Of Funnel (BOF) Content? Low exposure to newer audience and less visibility.

Too much Top Of Funnel (TOF) Content? Low conversion from existing audience.

Balance is key.

Rabbit Holes

1. SEO – Down the Funnel - Bottom Of Funnel (BOF) Keywords have less competition and make more money. If you have seen making lots of money from 5-10 blog posts, chances are they are targeting BOF keywords. This post explains what they are.

2. Field notes from publishing 150+ content assets per week - If you want to master social, read this guide. It has incredible advice. I particularly liked exploiting the Winning Buttons.

3. How Plunge Went From Garage Prototype to $80+ Million DTC Brand in Under 4 Years - Being early is always an advantage. The easiest marketing hack is to just being the first to start the trend. Nobody teaches this but its the easiest way to make $1m to $100m or probably a $1b if you are early to something. YouTube was early to take advantage of video streaming. Amazon was early to take advantage of the internet. OpenAI was early to take advantage of the advancements in AI.

Until next time,

Your Spells Master!

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