- Startup Spells πͺ
- Posts
- πͺ Audience Growth using Cutting-Edge Tools
πͺ Audience Growth using Cutting-Edge Tools
PLUS: The Art of Storytelling (Lessons from Steve Jobs, Casey Neistat & South Park)
Hey,
The Spells Master is back!
Welcome to the 95th issue.
Today's topics:
Audience Growth using Cutting-Edge Tools
A tool to Help Creators Do More Brand Deals
One recommended video on The Art of Storytelling (Lessons from Steve Jobs, Casey Neistat & South Park)
Audience Growth using Cutting-Edge Tools
One way to grow a following on Social Media is to cover all use-cases of a new tool.
You can grow your entire following by covering every single feature of a new cutting-edge tool.
Nick St. Pierre grew his entire following of 159k followers covering Midjourney's every single feature.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/974e94d2-0957-494c-9c5a-0d6327c392b1/nick-st-pierre-x-account-using-midjourney.png?t=1720615250)
Nick St. Pierre's X Account using Midjourney
He picked the right tool when it was blowing up and his account blew up as a result.
You can do it on a smaller scale like Justine Moore. who uses Krea AI.
Every time Krea AI launches a new feature, she posts about it and Krea AI reposts it on their X account.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/af7d93f6-0ca4-46d8-a93b-4da84377a3c1/justine-moore-x-account-using-kreaai.png?t=1720615272)
Justine Moore's X Account using Krea AI
If you are in AI field and you are looking to grow your following, this is a great case study to follow.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/062f2257-0eba-43c3-b97d-433ee9de445d/nick-st-pierre-using-kreaai.png?t=1720615289)
Nick St. Pierre's X Account using Krea AI
The people behind these accounts want more use-cases of their tool and if you can create mind-blowing use-cases, they will share it on their socials.
Bonus points if they are unique and have a massive following in the space.
You can use 4-5 tools and create different kinds of content to get retweeted by different audiences.
Since most of these tools are B2C, they cost $10-$30/month individually so you only need a total spend of $100-$200/month to be shown to a huge variety of audiences.
But if you can nail down to one tool that you know is going to be massive (like Midjourney, Claude, Krea AI, Suno AI, or Clay AI) in the coming years, you can build a channel around it.
Hans Dekker is doing it with Clay AI.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3028d227-0eca-46c1-a872-0f343772f886/hans-dekker-clay-ai-youtube-channel.png?t=1720615317)
Hans Dekker Clay AI-specific YouTube Channel
Be first. Be early. Be the authority chartering untested waters and you will be the leader. You can monetize it as soon as you have 10k+ subscribers to make millions.
People are hungry for new use-cases. The right ones that are actually useful will go viral to bring you massive opportunities.
Don't think that this will only work for the AI niche.
You can use Midjourney, Claude AI, Suno AI, Glif AI in your Marketing Niche just as well.
Think creatively and you will go viral.
AI music seems to have found a real use case in roasting Drake.
This song has 5M views on TikTok in one dayβ¦
β Justine Moore (@venturetwins)
3:35 PM β’ Jul 9, 2024
"When you combine things you are not supposed to combine, people get interested."
A tool to Help Creators Do More Brand Deals
Passionfroot is where creators do brand deals.
It lets you do brand deals as a creator without having to do back n' forth on emails & DMs, or juggling 10+ tools at the same time.
Plus its free as a creator. Brands pay 2% fee for every invoice. Works wonders.
One recommended video on The Art of Storytelling (Lessons from Steve Jobs, Casey Neistat & South Park)
This video gives the essentials of Storytelling from the best storytellers.
It doesn't matter if you are building a product or creating content online, stories are everywhere and they work on everyone.
Top Tweets of the day
1/
Brokies take a whole year to make $50,000
But this 2 minute call will likely make me around $50,000
If you have a phone and an internet connection
You can also make this type of money with ERCπ°
β Justin (@imjustindevries)
11:43 PM β’ Sep 17, 2023
What's better than Cold DM or Cold Email? Cold Call.
Everyone picks up their call from random numbers unless they are a billionaire or a celeb.
2/
11 Thoughts about Data Businesses
( π...)
1. Data businesses are permissionless.
2. Data doesn't have to be boring.
Example: Your meme account that aggregates memes is a data business IMO
3. Useful Information collected on a Google sheet can be sold for $$
Example:β¦ x.com/i/web/status/1β¦
β Ismael Diaby (@diabyismael)
12:43 PM β’ Jun 18, 2024
Data Businesses are B2B and they make a ton of money if done right.
Fun Fact: Emojipedia was sold for $7m in 2021.
Rabbit Holes
How I Use AI As A Solopreneur - There are people out there who know how to use AI to get what they want. I would love to take a peek over their shoulders on what they do. Thankfully, some of them share exactly what they do online.
Blitzscale Thesis - This is a thesis written by an up-and-coming Entrepreneur. If it works out, we have a playbook to follow. "Blitzscaling is what you do when you need to grow really, really quickly. Itβs the science and art of rapidly building out a company to serve a large and usually global market, to become the first mover at scale." ~ Reid Hoffman
SOMEDAY - In Entrepreneurship, you gotta do things fast. Time runs out way faster once you are older. "Impatience with actions, patience with results." ~ Naval Ravikant
Until next time,
Your Spells Master!
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Read all the old case studies here.
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