X Reply Guy Strategy

A simple yet effective way to grow your following on X (formerly Twitter) is to become an early responder to popular accounts' tweets - also known as being a reply guy.

The first step is activating instant notifications for popular accounts in your niche:

1. Click the bell icon on your favorite accounts

2. Enable push notifications in your browser settings on X

This setup lets you respond to a new tweet within seconds, making your reply more visible to other readers.

This is the fastest way to get your replies seen by a majority of people and gain followers quickly. Many small accounts use this strategy in their initial growth phase.

Once accounts reach 10,000 followers, they often become targets for other accounts seeking growth through the same method.

Some established creators still use this technique, like @greg16676935420, who has 1.1 million followers.

Case Study #1: Ben's Bites

Ben's Bites used this strategy to grow his AI newsletter using X by consistently replying to any AI-related project or account.

A quick search on X for from:bentossell #bensbites shows his consistent engagement strategy:

This strategy helped his newsletter grow rapidly, becoming one of the best AI newsletters globally. According to the Hampton AI Report, many multi-millionaires subscribe to it.

Case Study #2: Bolt AI

Daniel Nguyen applied this strategy to promote Bolt AI, a Mac-based AI application:

However, this technique has drawbacks. Most influencers dislike product links in their replies, viewing them as self-promotion, even when helpful and relevant.

Some accounts, especially brand accounts, welcome replies because they increase reach and engagement.

Use this strategy cautiously and only when relevant to your product or service.

Top Tweets of the day

1/

Social Media's #1 rule: Optimize for Comments.

The cons of this approach (not saying the app name in the video) is you don't get direct downloads and can't attribute it. But if you keep going viral again and again, people will want to know more about you just based on Mere-exposure effect.

2/

Most companies die because the founders lose energy before they find success or they try to raise VC-money for a smaller Total Addressable Market (TAM.)

The best ideas to build are 1:1 copy of VC-products that you know are gonna never reach unicorn status but are decent $1m+ MRR businesses.

They educate the market while you gobble up their customers once they run out of money. Or you simply charge less than them.

Being #2 makes you a lot of money, especially when you are cheap as hell. You can always raise prices later on.

3/

You leave a lot of money on the table by not supporting Purchasing Power Parity (PPP) and many simply leave money on the table.

Everyone should learn why Canva is a household name in many 3rd world countries. One of the reasons is PPP. Yet another example of someone who does it for courses is Wes Bos.

More money is always better even if it seems insignificant at first. Small money adds up quickly.

1Price solves this problem through A/B testing pricing, especially PPP. It is currently #1 on Stripe App Store.

Rabbit Holes

1. How to write better SaaS landing pages by Copy That Clips

2. How to Use Claude Computer Use to Build an AI Agent for Non-Engineers by Allie Miller

3. Meme Marketing Masterpieces by Meme Lord Tech

Until next time!

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Read all the old case studies here.

And don't forget to follow me on X.

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