Unordinary Objects To Win Social Media Game

Brands can go viral by using unordinary objects in their social media marketing. This trend is expected to grow in the next 6 to 12 months. Several brands are already successfully implementing this strategy.

1. Jacquemus

Jacquemus, a French luxury brand, uses unordinary objects in their marketing.

In a TikTok video, they created a giant bag that catches viewers' attention while scrolling.

This approach breaks the usual pattern of social media content, making their promotion stand out.

2. Duolingo

Duolingo, a language learning app, has embraced this trend of featuring their mascot in unexpected situations.

One example shows the Duolingo owl in a Barbie-themed setting, creating a surprising and memorable image that stands out on social media feeds.

3. Aritzia

Aritzia, a women's luxury brand, employs oversized things in their marketing.

They've featured their products on iconic figures like the Statue of Liberty and Godzilla.

These unusual images grab attention when people scroll through their social media feeds.

4. Scrub Daddy

Scrub Daddy, a cleaning product company, uses their mascot in creative ways.

They make humorous content by placing their sponge character in various cleaning scenarios, making their product more memorable and engaging on social media.

5. Nude Project

Nude Project takes their marketing to the streets.

They've set up art galleries in public spaces, turning ordinary locations into extraordinary promotional opportunities.

One example shows their products displayed in an outdoor art exhibit, blending fashion with urban environments.

These brands stand out on social media by using unordinary objects. They create remarkable marketing by surprising viewers and breaking expectations. Pattern interrupt is one way to do it.

This makes their content more likely to be noticed and shared. By turning everyday items into powerful marketing tools, these brands capture attention in busy social media feeds.

Credits to Alex Garcia for spotting the trend.

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One recommended video on Sending 100,000 LinkedIn Messages For $3/Hour Using VAs

This video covers how to use VAs cheaply from 3rd-world countries and send 100,000 LinkedIn Messages.

Rabbit Holes

1. HOW TO NOT GO BROKE ON FACEBOOK ADS (PLUS A BUNCH OF OTHER WAYS TO DRIVE TRAFFIC FOR CLOSE TO FREE) - This covers a bunch of interesting strategies like using influencers, content marketing, stealing followers, running contests, etc...

2. How Sneako’s Old Editor Makes 7 Figures a Year With Discord - 20-year olds are clipping content for influencers and learn the skill of video editing which they later monetize successfully. TikTok made it possible for video editors to make millions a year.

3. Conversion: Bigger numbers are not always better - LinkedIn ran an A/B Test experiment and the results were surprising.

Until next time!

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More Startup Spells 🪄

1. Alex Hormozi's Social Media Tier List (LINK)

2. 15,000 dms in 7 weeks (LINK)

3. Reverse-Engineering Distribution (via Open Analytics) (LINK)