Alex Hormozi's Social Media Tier List

Alex Hormozi has over 10 million subscribers combined across various social media platforms. He recently shared his insights on which social media platforms have the highest potential for making money. He breaks down each platform based on key metrics and shares his real, up-to-date stats.

Key Metrics for Analysis

1. Who: The demographic of users on the platform

2. Market Share: The percentage of the target audience on the platform

3. Growth: How easy it is to grow on the platform

4. Depth: The level of relationship that can be built with the audience

5. Conversion: The ability to turn followers into customers

6. Results: Actual traffic and revenue generated from the platform

7. Average Session Length: How long users stay engaged with content after clicking through

TikTok

1. Who: 27% of families making over $100,000 a year

2. Market Share: 33% in the United States

3. Growth: High, but becoming more challenging

4. Depth: Low, with average view duration of 5-20 seconds

5. Conversion: Low

6. Results: Only 2.5% of traffic to Alex's website

7. Average Session Length: 8 seconds on Alex's website

Despite its popularity, TikTok ranks low in terms of conversion and depth of engagement. Alex rates it as an F tier platform and is not investing much time or resources into it.

YouTube

1. Who: 89% of families making over $100,000 a year

2. Market Share: 83% in the United States

3. Growth: High, with 80% of traffic coming from suggested or browsed features

4. Depth: High, with average view duration of 8.5 minutes

5. Conversion: Low to medium

6. Results: 28.6% of traffic to Alex's website, with 3-4 times higher conversion rate than other platforms

7. Average Session Length: 91 seconds on Alex's website

YouTube ranks as an S tier platform for Alex. He's doubling down on resources for this platform due to its high return on investment.

Twitter (X)

1. Who: 29% of families making over $100,000 a year

2. Market Share: 22% in the United States

3. Growth: Medium to high

4. Depth: Medium

5. Conversion: High

6. Results: 6.12% of traffic to Alex's website

7. Average Session Length: Over 30 seconds on Alex's website

Alex rates Twitter as an A tier platform. He uses it as a content hub, repurposing tweets for other platforms.

LinkedIn

1. Who: 53% of families making over $100,000 a year

2. Market Share: 30% in the United States

3. Growth: Medium to high

4. Depth: Medium

5. Conversion: High

6. Results: Over 9% of traffic to Alex's website

7. Average Session Length: Over 40 seconds on Alex's website

LinkedIn ranks as a B tier platform for Alex. He values it for its high-quality leads and recruitment potential.

Instagram

1. Who: 54% of families making over $100,000 a year

2. Market Share: 47% in the United States

3. Growth: High

4. Depth: Medium

5. Conversion: High

6. Results: 48% of traffic to Alex's website

7. Average Session Length: 28 seconds on Alex's website

Instagram ranks as an S tier platform for Alex. He's investing more resources into it due to its high traffic and conversion rates.

A business owner, winner of the Skool Games, had 800,000 followers on TikTok and only 200,000 followers on Instagram yet 90% of his revenue came from Instagram.

Another influencer makes $1 million a year with just 5,800 Instagram followers.

Facebook

1. Who: 68% of families making over $75,000 a year

2. Market Share: 68% in the United States

3. Growth: High

4. Depth: High

5. Conversion: Medium to high

6. Results: 3.8% of traffic to Alex's website

7. Average Session Length: 53 seconds on Alex's website

Facebook ranks as an A tier platform for Alex. He's increasing resources here due to its high potential for growth and conversion.

Podcasts and Email

While not traditional social media platforms, Alex considers these important for long-term audience nurturing.

Podcasts:

• 54% of people making over $75,000 listen to podcasts.

• Average listen duration of 20 minutes.

• Difficult to grow but great for building deep relationships.

Email:

• 96% of people making over $100,000 use email.

• High conversion rates.

• Average site session time of 133 seconds from email traffic.

Alex ranks podcasts as B tier and email as A tier.

Honorable Mentions

1. Pinterest: Recommended for businesses with visual products, such as arts and crafts, wine, or home decor. Pinterest has the highest average revenue per user, making it a strong platform for certain niches.

2. Snapchat: Known for its high commerce potential and significant engagement among Millennials and Gen Z. It's a platform to watch due to its effective revenue generation per viewer.

3. Twitch: Growing in popularity for long-form content like all-day live streams. Twitch offers unique opportunities for creators who can engage audiences over extended periods.

4. Amazon: Promising platform for influencers and content creators. Alex's book page on Amazon converts at an impressive rate of 30%. For context, Shopify's average conversion rate is just 2%., This is due to Amazon's high conversion rates and customer trust with over 300 million Americans on Prime.

By analyzing these platforms and focusing on those with the highest return on investment, content creators and business owners can maximize their social media efforts on platforms that provide the best value for their time and resources.

Top Tweets of the day

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2/

This is how you get $4/month VPSs because most indiehackers have 0 users. If you see an AI app that charges monthly unlimited pricing, this is how they do it.

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GPT Wrappers will always be useful. When given a choice between easy path and a hard path, we always take the easy path.

Write complex prompts inside ChatGPT to get AI-generated Copywriting? No thanks.

An AI Copywriting App? Yes please.

One recommended video on 10 B2B SaaS Copywriting Tips for Better Ad Performance

This video covers B2B SaaS Copywriting Techniques by Eden Bidani.

A few tips:

1. Sell the click, not the product

2. Take something out of your ad instead of adding more

3. Use headlines to lead into body copy

4. Remember how people interact with ads

5. Use voice of customer in your copy

6. Apply the "So What?" test to your copy

Rabbit Holes

1. Copywriters write copy that's uncopyable - Write copy only you can write and you'll stand out from the crowd. People like differentiation.

2. 2024 Social Media Tactics - Best guide to understand Short Form in 2024 with examples.

3. M&Ms: Misjudging Trends - TIL about Deprival-Superreaction Tendency. This is the phenomenon that has made remote workers never go back to the office. Once you have tasted the benefits of remote work, you are not traveling again unless you are really desperate.

Until next time!

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