🪄 Atomic Habit's Secret Marketing Hack

Hey,

The Spells Master is back!

Welcome to the 146th issue.

Today's topics:

1. Atomic Habit's Secret Marketing Hack

2. A tool to Write with your voice

3. One recommended video on Split Testing Results on Totally Different Landing Pages

Atomic Habit's Secret Marketing Hack

James Clear's "Atomic Habits" has dominated Amazon's bestseller list, claiming the top spot in both 2021 and 2023.

James Clear knows a thing or two about marketing as he absolutely nailed the marketing of Atomic Habits.

One secret hack that nobody ever mentions is his secret page where he asks for marketing help from his audience.

This approach is brilliant for several reasons:

1. Leveraging Influencer Connections:

   • With James Clear's vast audience, many readers likely have connections to influencers.

   • Even if he gets only 100 influencers with 100k+ listenership/readership, he could potentially reach 10 million views.

   • A modest 10% conversion rate could result in 1 million sales.

2. Harnessing Trust-Based Marketing:

   • Recommendations from influencers often carry more weight than traditional advertising.

   • Readers/Listeners trust suggestions from people they follow and admire.

3. Cost-Effective Promotion:

   • This strategy requires minimal financial investment (except time) compared to large-scale ad campaigns.

Clear's approach demonstrates the untapped potential within an author's existing readership.

By directly involving his audience in the marketing process, he:

• Creates a sense of exclusivity and importance among readers.

• Builds a stronger connection between the author and the audience.

• Utilizes the power of personal recommendations and trust networks.

This strategy not only boosts sales but also fosters a community of engaged readers invested in the book's success.

A tool to Write with your voice

Talktastic is a cutting-edge voice-to-text application that stands out in the crowded field of dictation software.

Unlike conventional apps that rely solely on speech recognition, Talktastic employs multi-modal AI technology. This means it not only converts your speech to text but also considers visual information and context when generating responses.

One recommended video on Split Testing Results on Totally Different Landing Pages

This video by Russell Brunson delves into the results of split testing completely different landing page designs.

Split testing, also known as A/B testing, involves comparing two versions of a webpage to see which performs better.

Top Tweets of the day

1/

In post-AI world, you can have fewer humans and more robots so you can do 4-hour workweek for real.

2/

Jeff Bezos defines the difference between good and bad types of failure.

3/

Do not sleep on Reddit. Lurkers with 7 karma can actually be millionaires. You will only know when you get a DM from them.

Rabbit Holes

1. How Ads Worked, When Ads Worked - Behind the scenes on how ads used to work. Super interesting.

2. One weird trick to boost your reply rate by 20% - This trick is kinda rad as it shows how the most tiniest changes can lead to drastic improvements.

3. Confess your SaaS sins: Which overpriced app has you in a chokehold? - Look at how much people pay and why they pay so much.

Until next time,

Your Spells Master!

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Read all the old case studies here.

More Startup Spells 🪄

1. 5 Principles of Prompting (LINK)

2. AirTrackBot: Telegram ChatBot with 2M Users (LINK)

3. How Old Spice Ad Speaks To Women But Targets Men (LINK)