Typefully’s Smart Embeds: Turning Blog Readers into Paying Customers

Typefully has mastered the art of seamlessly embedding promotions within their blog posts, ensuring their product is not just seen but also clicked.

Their strategy revolves around 4 carefully placed embeds that blend naturally into the content, enhancing engagement without feeling intrusive.

How Typefully Embeds Promotions Within Blogs

1. Opening Embed

A highly clickable link to Typefully, positioned at the beginning of the post to capture immediate attention.

Sometimes, Typefully even adds its free email course in the opening embed.

2. Mid-Post Image Embed

A visually engaging, clickable image that reinforces the message and keeps readers engaged.

3. Feature Showcase Embed

Highlights key features of Typefully, demonstrating its value within the context of the post.

Or sometimes it gives social proof to the readers.

4. Closing CTA Embed

A strong call-to-action at the end of every blog post, ensuring readers take the next step to sign up for Typefully.

The Power of Context-Matching

The effectiveness of Typefully’s approach lies in its ability to match the embed with the content’s theme:

• LinkedIn-focused blogs contain LinkedIn-specific embeds.

• Twitter/X blogs include embeds tailored to Twitter/X users.

• Other platform-focused content, like Bluesky and Threads, follows the same pattern, ensuring relevancy.

By maintaining this level of contextual alignment, Typefully makes its embeds feel like a natural extension of the content rather than an obvious promotion.

A Data-Driven Approach

Typefully tracks the effectiveness of its embedded links using UTM parameters, allowing them to measure which posts drive the most signups.

UTM Example: https://typefully.com/?utm_content=post-body-banner-cta-01&utm_source=typefully_blog&utm_campaign=search-find-old-tweets

This data-driven strategy enables them to refine their content, optimizing for higher conversions over time by doubling down on what’s working. It is all tracked by the UTM parameters.

This strategy works due to the following reasons:

1. Natural Integration: The embeds feel organic rather than forced.

2. Platform-Specific Messaging: With 24 assets (6 assets per platform) tailored across 4 platforms, the messaging resonates with each audience.

3. Strategic Placement: The 4-point embed strategy ensures repeated exposure without overwhelming the reader.

4. Specific Targeting via UTM Parameters: The content tracks readers that convert via UTM parameters, allowing Typefully to create more high-performing content. These are usually bottom-of-funnel keywords, also known as money keywords.

Applying This Strategy Elsewhere in E-commerce or Newsletters

This promotional technique isn’t limited to Typefully—it can be applied to similar SaaS products, e-commerce businesses, and even newsletters.

For instance, newsletters like Startup Spells could use this method by embedding:

• Reader count with a subscribe link, along with reader avatars and company logos.

• Top-performing posts, showcasing the best content to encourage deeper engagement.

• Popular blog posts relevant to the article’s topic, such as linking a post on virality to content like:

  • Julia Pintar’s Viral Strategy

  • Brandon Baum’s Viral 101 Framework

In e-commerce, one could sell complementary or adjacent products according to the post.

Every piece of content should not just inform—it should strategically sell. By embedding promotional elements naturally, businesses can maximize conversions without disrupting the reader’s experience.

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