- Startup Spells đŞ
- Posts
- How Submagic Hijacks User Dissatisfaction to Win Over its Competitor Veed's Users
How Submagic Hijacks User Dissatisfaction to Win Over its Competitor Veed's Users
PLUS: The 3 AI Use Cases: Gods, Interns, and Cogs
How Submagic Hijacks User Dissatisfaction to Win Over its Competitor Veed's Users
Submagicâs blog post on how to cancel a Veed.io subscription isnât just another piece of SEO contentâitâs a cleverly disguised competitive play.

Submagic - Competitor Blog
By targeting a moment of user frustration, the article offers practical help while subtly positioning Submagic as the better choice.
Capturing High-Intent Traffic at the Moment of Churn
The post ranks for a keyword filled with urgency: "how to cancel Veed subscription."

Submagic - "how to cancel Veed subscription"
Itâs not general interest trafficâitâs a user trying to leave.
Submagic capitalizes on that intent by offering clear instructions with a tone of empathy, then gently pivots to suggest an alternative.
Thereâs no hard sell. Instead, the experience feels like a smooth handoff from a frustrating platform to one that âgets it.â
This isnât a traditional âcompare and contrastâ tactic. Itâs emotional repositioning.
The blog post functions as both a support doc and a landing page. By offering help before making a pitch, Submagic flips the funnel: it builds trust first, then converts.

Submagic - Veed's Alternative
The support tone disarms the user; the subtle call to action gets them to convert.
Turning User Disappointment Into a Conversion Advantage
While most SaaS competitors rely on feature tables and star ratings, Submagic leans into narrative.
It meets users in an emotionally charged momentâimpatience, confusion, disappointmentâand gives them relief. This is content written for the psychology of churn, not just the mechanics of SEO.
By reframing itself as a guide out of frustration rather than a direct competitor, Submagic reduces switching friction.
Itâs not about winning a comparisonâitâs about showing up at the right moment with the right tone.
Instead of chasing high-volume search terms or burning budget on top-of-funnel ads, Submagic goes where the emotional leverage is strongest.
Helping users exit a competitor creates goodwill and positions the brand as an ally. Itâs a smarter, lower-cost tactic that even Veed's co-founder Sabba Keynejad loved.
Top Tweets of the day
1/
Cursor is almost certainly the fastest company in history to reach $500M in ARR.
o3 did research and created the following graph to show how long it took each company to grow from $0 to $500M in ARR.
â Yuchen Jin (@Yuchenj_UW)
6:53 PM ⢠Jun 6, 2025
AI SaaS are blowing up faster than ever.
2/
The Temu effect on SaaS.
That's what we'll see in the next few years.- AI will generate most code.
- AI will likely design most UIs.
- AI might even do most QA - on its own work.And the products will be very decent - although they'll come with their own sets of quirks and
â Simon Høiberg (@SimonHoiberg)
8:15 AM ⢠Jun 6, 2025
For 2 decades, software was hard to build and software engineers (SWE) were paid a lot of money.
Now that AI has made coding faster, most people would hire few seniors who can do 10x the work than before and pass on the savings to the customer.
SaaS is in its Amazon era. Cheaper, faster, better.
3/
This video generation startup just went from $0 to $11M in ARR in 8 weeks.
Unlike many other video generation tools, they've figured out a real use case for ads with the ability to control camera angles with cinematic shots and consistent characters.
It's called Higgsfield.
â Deedy (@deedydas)
4:00 PM ⢠Jun 5, 2025
Every vertical is blowing up. The next 6 months are of Video AI SaaS.
Rabbit Holes
How to Bury a $55M Lawsuit with SEO by Edward Sturm
The 3 AI Use Cases: Gods, Interns, and Cogs by Drew Breunig
Content Creation Mastery: From Tweets to Long-Form by Jason Liu
Whatâd ya think of todayâs newsletter? Hit âreplyâ and let me know.
Do me a favor and share it in your company's Slack #marketing channel.
First time? Subscribe.
Follow me on X.
Reply