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How To Turn Viral Moments Into Marketing Gold
PLUS: 0 → 100k followers (Case Study)
Startup Spells 🪄
November 16, 2024
The Sleep-Aid Success Story
Grant Dawson, a UFC fighter, faced an unexpected knockout in just 33 seconds against Bobby Green. Instead of letting this defeat bring him down, he transformed it into a brilliant marketing opportunity.
Within hours of his loss, Dawson released a clever social media ad for Weedies CBD gummies.
His pitch was simple yet memorable: "When Bobby Green isn't around to help me get some sleep, these gummies put me right out."
This self-deprecating humor turned a negative into positive – and he got paid for it!
The Derrick Lewis Formula
UFC heavyweight Derrick Lewis created another excellent example of opportunity marketing.
During a post-fight interview with Joe Rogan, Derrick Lewis said a memorable phrase that went viral.
Manscaped, a men's grooming brand, recognized the value of Lewis's newfound viral fame and acted fast by quickly signing him for an advertisement.
The 30-second ad got 7.9m views.
The Hawk Tuah Effect
The recent Hawk Tuah viral moment presented a unique marketing opportunity for brands.
Yet no one used Hailey Welch for their brand.
However, a brand named Peech showed creativity by incorporating the phrase "Hawk Tuah" into their advertising.
Peech Hawk Tuah Ad
Viral moments create PR opportunities if you move fast. You need to act fast while the topic is trending and use humor appropriately.
The genius of this approach lies in joining existing conversations instead of creating new ones.
Like how Mr.Beast made a Squid Games video when Squid Games took over the world. Or how Ryan Reynold hired the actress from the highly criticized Peloton commercial for his company Aviation Gin's commercial.
The key to viral marketing gold is speed and humor! Jump on trending topics while they're hot, use some wit, and you might just score big.
When you do this right, you get a ton of things: new customers, positive media buzz (PR), and backlinks from major websites.
Sometimes, your most memorable marketing could emerge from the most unexpected moments that go viral. So keep your eyes peeled and be ready to strike when the next viral moment hits!
Top Tweets of the day
1/
A. Fear is short pain.
B. Regret is long pain.
C. Comfort is short gain.
D. Fulfillment is long gain.Trade A for D.
— Alex Hormozi (@AlexHormozi)
2:49 PM • Jan 25, 2022
Risk over regrets.
2/
Douglass Adams on technology:
- anything around when you were born is normal and natural
- anything invented between when you're age 15 and 35 is exciting because you can make a career out of it
- anything invented after age 35 is against the natural order of things
— Morgan Housel (@morganhousel)
2:33 AM • Oct 27, 2024
If you are older than 35, push through and use AI.
Despite being smart, Charlie Munger and Warren Buffett didn't invest in Apple until 2016 because they didn't believe tech companies had MOAT.
They both ignored BTC for the same reason.
A fiction writer nailed the idea in 1979.
PS: Read more fiction. They give life lessons using a story. Its philosophy with storytelling.
3/
the secret to b2b saas is selling things that get people promoted
— Cody Schneider (@codyschneiderxx)
7:00 PM • May 24, 2024
Save time or save money. Best is to do both. AI UGC SaaS for a niche like E-Commerce is an example.
Rabbit Holes
How to Get FREE DR 90 SEO Backlinks in 2024! by Julian Goldie
0 → 100k followers (Case Study) by Ish Verduzco
How MrBeast pitches brands on sponsoring his YouTube empire by Business Insider
Until next time!
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