🪄 Service-Based Lead Magnet

Hey,

The Spells Master is back!

Welcome to the 118th issue.

Today's topics:

1. Service-Based Lead Magnet

2. A tool to Find Winning Products using A Powerful Niche Research Bot

3. One recommended video on How to Make Great Lead Magnets

Service-Based Lead Magnet

A Service-Based lead magnet is something that you could ordinarily charge money for but you give it away to a client for free.

Often times, doing a service-based lead magnet requires actual labor or money spent on your end.

In essence, it means doing free work in hopes that your free work is good enough for them to hire you.

If you are just starting and do not have a big network, nobody is buying your service unless its pretty cheap.

But if its expensive like $5k-$10k/mo then you can't get those clients without previous testimonials and proof of competence.

Service-Based Lead Magnets are a solution to this problem.

1. ListKit - Cold Email SaaS

ListKit scaled from $0 to $108,900K MRR in 90 Days.

They offered 50 Free Leads and sent 10,000 Cold Emails Per Day to achieve this result.

The "50 Free Leads" in this case is a Service-Based Lead Magnet.

This costs very little money (mostly just email verification) and can be automated by AI.

But it is the perfect bait for Agency Owners who need Email Leads.

Remember, they only grew so fast because one of the founders has a background in Cold Email so replicating the same strategy might not give you similar results.

2. TikScale - YouTube Agency

Ayman Arab got his YouTube Agency TikScale from $0 to $93,500 in 14 months.

He scripted and edited one YouTube video for free for his prospective clients to finally convert them into customers.

For context, Ayman did around 150 free videos before the flywheel started growing. That's a lot of free work.

Examples of Service-Based Lead Magnets

1. Ghostwriting Agency - You can write 10 free X Threads for founders of B2B Companies so they can tweet it to see if they get more customers.

2. YouTube Editing Agency - You can do 150 free short-form video edits for a particular content creator to show them how you can make them go viral.

3. Meta Ads Agency - You can create 100s of Ad Creatives using Midjourney and give them to 100 Top e-commerce shops to see if they perform better.

4. AI Ads SaaS - You can create 50s of AI-Generated Ads for B2B SaaS Companies and give them away for free.

Sources: Daniel Fazio and Ayman Arab

A tool to Find Winning Products using A Powerful Niche Research Bot

Niche Scraper reveals winning products with their powerful niche research bot.

It is a phenomenal tool used by Entrepreneurs in Ecommerce. You can do product research, analyze stores for their winning products, spy on their tiktok and facebook ads, and get a daily curated list of winning products that are hand picked.

I've learned that the best entrepreneurs in any niche whether its a content creator like Josh Richards or a video agency like Media Scaling make big money by reverse-engineering algorithms.

There's just 2 steps to win big:

1. Reverse-Engineer What's Working

2. Be Consistent And Do It Daily

One recommended video on How to Make Great Lead Magnets

This video is everything you need to build great lead magnets.

Lead Magnets work. They always have, they always will. But remember, to actually give something valuable. Due to saturation, you can't just give away a generic lead magnet anymore.

Top Tweets of the day

1/

There are only 2 salespeople I remember in my life. 2 of them absolutely annoyed me every few weeks and months. One of them got my money and I haven't even used his service yet.

This thing works. Keep following up. Reciprocity is just human behaviour. Worst case scenario is someone gets annoyed and you get to build a thick skin.

2/

Clipt's multiple personas strategy is brilliant.

In 1-click, you get exact targeted messaging to your audience. And if someone doesn't click on an avatar, there is still a generalized copy on the landing page.

3/

It only takes 1/10th the effort to keep doing something than starting something.

If you are struggling to do something, just start.

Rabbit Holes

1. Build Subscribers with Reddit - Reddit is underrated for marketing. Many accounts on Reddit are made by marketing firms to astroturf. This is true for every Social Media but Reddit makes it much easier than others.

2. That is Marketing - "Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of…. It is they who pull the wires that control the public mind." ~ Edward Bernays, The Father Of PR

3. Doing it step by step - TIL if you write "please figure this out step by step" to AI, you get a dramatically more accurate and useful answer. And whatever works on LLMs, works on Human Brain. After all, LLMs are based on Neural Networks which are present in brain. Neuroscience is a fascinating field.

Until next time,

Your Spells Master!

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Read all the old case studies here.

More Startup Spells 🪄

1. How Old Spice Ad Speaks To Women But Targets Men (LINK)

2. FreeWater Marketing (LINK)

3. Sell Every Email (LINK)