Quittr’s $100 Meme Ad vs. OnlyFans: How a Porn Recovery App Pulled in $21,758

Alex Slater, the founder of Quittr, paid Rothmus $100 for a meme ad to promote his porn-recovery app.

The tweet hit 10.8M views—1,700% of Rothmus’s follower count—but more importantly made him $21,758 in cash collected.

The comment posted below the ad linked to QUITTR's landing page. The comment itself got 828K views and 1.3K likes.

The mechanics:

• High engagement velocity (likes, bookmarks, replies)

• Polarizing content (rage, mockery, or support)

• Memetic phrasing (easily quotable, riffable)

The viral ad didn't promote any features-it declared war with OnlyFans:

"Anti-🌽 app QUITTR seeks to buy OnlyF*ns and shut it down."

This positioning worked because it:

• Framed QUITTR as a crusader, not just another app

• Used the corn emoji (🌽) as internet slang for "porn" to bypass X filters (another subtle detail is using OnlyF*ns instead of OnlyFans)

• Made an absurd claim that forced people to stop and react. Pattern-interrupt to hijack attention.

• Inserted the product into an existing cultural battle about explicit content

The headline wasn't meant to be believable-it was designed to trigger emotional responses. People didn't need to understand the app or the post. They reacted to what it stood against.

The $100 Distribution Strategy That Reached 10.8M People

QUITTR didn't pay for celebrity endorsement. They paid for algorithmic opportunity.

Alex placed the ad with Rothmus, a meme account with 592,800 followers, exploiting his high-volume approach of posting 300+ times daily.

Rothmus Wasn’t a Thought Leader—He Was a Slot Machine

Rothmus posts over 300 times per day. He doesn’t build community. He floods timelines. His value isn’t in his opinion. It’s in his visibility.

He’s not a thought leader. He’s a slot machine. He pumps memes into the feed until something hits.

QUITTR’s ad didn’t need trust. It needed a window. Rothmus provided that window.

$100 Bought Algorithmic Lottery Tickets

They paid just $100 for placement-drastically underpriced compared to traditional ads-and used his feed as a launching pad, not an endorsement.

The team recognized that meme pages remain undervalued because brands dismiss them as "junk inventory." Most brands don’t take meme pages seriously. They think memes are for jokes, not sales. That’s why meme ads are cheap. And that’s why they’re a big opportunity.

This pricing inefficiency created the arbitrage opportunity that allowed a modest investment to reach far beyond its expected audience.

QUITTR didn’t just buy views. It bought reactions. Anger. Confusion. Laughter. Those emotions spread faster than ads that explain things calmly.

How Deliberate Confusion Fueled Viral Spread

The ad's vagueness wasn't accidental-it was strategic.

It left readers with questions like "Is this real?", "OF makes billions. Who can buy such an app?" and "What even is this app?" creating cognitive dissonance that drove engagement.

The post generated three profitable reaction types:

• Outrage: "They can't shut down OF!"

• Mockery: "Lmao this app is delusional"

• Curiosity: "Wait, what is this?"

Each reaction-even negative ones-extended the ad's reach. The post received 9,200 bookmarks (more than likes or retweets), signaling stronger purchase intent than typical viral metrics.

This deliberate ambiguity transformed confusion into a powerful distribution mechanism that traditional clarity-focused marketing couldn't match.

Alex Slater curated the X post deliberately to make it go viral.

The Post’s Structure Triggered the Algorithm

The structure is replicable:

1. Outrageous cultural hook

2. Memeable Packaging

3. Distribution via high-post-volume account

4. Public proof via quote tweet ("What is this ROI lmao we paid this guy $100").

The last piece closes the loop and turns awareness into status.

The Hard Numbers: Quittr Case-Study To Attract More Meme Pages

Alex Slater’s follow-up tweet—"What is this ROI lmao we paid this guy $100"—turned the campaign into a case study. This social proof attracted secondary coverage and similar meme pages.

The campaign's results were extraordinary:

• 5,582 new users from a single tweet

• 86.26% conversion to paid (4,814 customers)

• 1,208 immediate conversions (21.64% rate)

• $21,758 revenue from $100 spend (217x ROI)

Most importantly: users converted without additional marketing. The controversial positioning pre-qualified visitors-they arrived ready to buy based on the app's stance alone.

Quittr's Marketing Genius was an Example of 5Head Marketing

5Head Marketing is a slang term referring to a highly strategic and innovative approach to marketing, often seen in online communities and esports.

It implies a level of marketing brilliance that goes beyond the surface and involves complex planning and execution.

In other words, it suggests marketing that is not just good, but exceptionally clever and thought-out.

Quittr's founder used a high level of marketing expertise and creativity.

The Replicable Framework: Viral triggers + meme slotting + receipts = the new ad formula

This wasn't a lucky break. It followed a clear playbook:

1. Find underpriced attention channels (eg: high-volume meme accounts with low per-post rates)

2. Craft an impossible headline that forces engagement through absurdity (eg: "App vows to delete TikTok" or "Startup claims it can replace Google")

3. Use slang, inside jokes, subcultural codes (like 🌽) to signal insider knowledge

4. Insert your product into existing debates rather than creating interest from scratch

5. Let confusion work for you (don't over-explain). Let users debate, mock, or dissect the post. Each interaction is free distribution.

6. Track conversion metrics, not just engagement numbers

The campaign looked like a random shitpost but operated as sophisticated marketing. While appearing chaotic, every element served a specific purpose: polarize, convert, scale.

What QUITTR recognized-and what most marketers miss-is that in attention markets, emotion drives action more efficiently than information. Sometimes the best marketing looks like anything but marketing.

The takeaway isn’t “make an anti-OnlyFans app.” It’s “buy undervalued meme real estate, engineer cultural triggers, measure impact.” The product sold well—but the strategy is what can be sold repeatably.

Top Tweets of the day

1/

Effective tactic: Complain to your LLM about other LLM giving better output.

Parents do these between their kids or classmates and it works. Do the same with LLMs.

2/

Big tech companies have crazy problems like this. Hidden in plain sight.

I'm sure there is a positive way to use big tech sites too. Like using Spotify to increase the domain rating of your local travel website that has nothing to do with music. Just pure backlink play.

3/

Masterful example of hiring on socials when you have a big enough following.

Rabbit Holes

1. OpenAI Codex in ChatGPT in 5 Minutes by Developers Digest

2. 3 Google Analytics Diagnoses You Need for Clean Data by William Forsyth

3. 5M+ twitter followers by age 15 by Gaut

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