How To Land Clients Without Pitching

Clipwing is a SaaS that transforms long-form videos into 10 short-form clips, helping content creators expand their reach across multiple platforms.

They also have a video-editing agency, which charges $2.5k+ monthly, acquired clients through a simple yet effective strategy by doing permissionless work.

What is Permissionless Work?

As Jack Butcher says: "If you want to catch the attention of someone you admire, give yourself a job working for them."

This means creating value for potential clients before they even hire you.

The Clipwing Strategy

Clipwing targeted influential personalities on X (formerly Twitter) and transformed their YouTube content into engaging short-form videos - all without asking for permission first.

Case Studies

1. Marc Louvion

They created a short clip from Marc Lou's YouTube video, showing clear before-and-after results.

2. Shaan Puri

The team repeated their approach with Shaan Puri's MFM podcast when the founder got tagged in the post.

3. Andrew Wilkinson

They applied the same strategy to Andrew's podcast.

4. Greg Isenberg

The team created engaging shorts from Greg's content.

5. Lemon Squeezy

And they did it for the Lemon Squeezy team as well.

Their work caught the attention of Lemon Squeezy's founder, leading to a direct hiring opportunity.

Notice how everyone (except Lemon Squeezy) is a big name influencer.

Their public portfolio brought impressive results:

When Marc Lou launched a $1,000 video contest, multiple users recommended Clipwing:

These are the benefits of building in public.

Current Marketing Initiatives

Clipwing recently ran a mini-contests on X to engage with their audience:

Clipwing's success demonstrates how creating value upfront and showcasing your work publicly can attract high-value clients.

Their strategy proves that actions speak louder than pitches in the creative service industry.

The Permissionless Strategy is a tried-and-tested strategy to make the agency playbook work.

Top Tweets of the day

1/

1 out of 100 experiments work out. Only way to win fast is to ship fast. Execution speed is all that matters.

"Action produces information. Analysis produces paralysis."

2/

AI Avatars are here. You don't even have to use your own face to do videos anymore. You can now be just online-famous.

You can use a unique AI generated face with an AI clone and do short-form videos to go viral.

Currently, it takes more time to do them well than human recording to adjust for pitching and tonality but its just a matter of months before it becomes flawless.

3/

AI Models will be very cheap. You just know where to find the best in class pricing.

Rabbit Holes

1. This One AI Workflow Change Will Make You 5x More Productive by Sully Omar

2. Getting PR for your SaaS by Iron Brands

3. Roblox is Already the Biggest Game In The World. Why Can't It Make a Profit (And How Can It)? by Matthew Ball

Until next time!

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