🪄 Gumroad SEO Ranking Factors

Hey,

The Spells Master is back!

Welcome to the 121th issue.

Today's topics:

1. Gumroad SEO Ranking Factors

2. A tool to Generate Coherent Text in AI Images

3. One recommended video on Accepting The Initial Agitation And Focusing Visually to Improve Mental Focus

Gumroad SEO Ranking Factors

Best way to succeed on any platform is to reverse engineer the platform's algorithm and then consistently perform the actions they are rewarding.

Remember, the smaller the platform, the easier it is to manipulate the algorithm.

Google is a massive multi-billion dollar industry so it is harder to manipulate it.

Comparatively, smaller platforms like Gumroad are easier to manipulate in rankings.

To write complex algorithm, you have to spend a lot of engineering resources and nobody at a smaller company is tweaking their algorithms constantly when they could be focused on gaining more distribution and making more money.

Gumroad is like that. A smaller company ($8.9 million in 2023) when compared to Google ($305 billion in 2023), the search engine behemoth.

1. Relevant Keywords

When you type a keyword (like social media you want to rank on, Gumroad shows you related keywords that you can use.

For example, "social media" shows 2 categories "Marketing & Social" plus "Marketing & Sales".

And it shows related keywords on the left sidebar if you scroll a bit.

If you know a bit about SEO or have done it with Google, this is kind of similar. Just like we know when someone talks about "see" and "sea", one of them is related to eyes and another one is related to the ocean.

All Search Algorithms perform what is known as Vector Search. Or they just use a simple list of synonyms that are related to each other to rank it easy. Once you nail those keywords, your chances of ranking go higher.

2. Reviews

Gumroad Algorithm ranks on reviews but reviews are only counted if they have paid for your product.

It makes sense after all. No marketplace wants their platform to promote free products as that would make them no money.

As you can see product #1 The Complete Freelancing Bundle outranks product #2 SEO Side Hustle: How To Make A Living With Search (2020) due to having a higher pricing and more reviews.

Remember, not every customer leaves a review so the sales number will be much higher than this.

You can increase the number of reviews you get on platforms just by testimonial hacking.

If you use any platform like Shopify, Etsy, or Amazon, make yourself familiar with the rules and then go bonkers on them. You only need 1 loophole to make a killing.

Sources: Charles Floates’ Gumroad SEO & Gumroad Tycoon

A tool to Generate Coherent Text in AI Images

Flux Art is a Midjourney Alternative that is coherent at text and hands.

You don't have to buy a $30/month subscription again unless you use Midjourney all the time.

One recommended video on Accepting The Initial Agitation And Focusing Visually to Improve Mental Focus

Neuroscience is an underrated field that studies brain. Once you understand how brain works, you can make it your slave.

This TikTok channel has insane signal to noise ratio.

For example, you can improve your mental focus by focusing on a single point visually. If you feel stressed, you can widen your vision to get calm. And if you can't focus on your work within first 10-15 minutes, just let yourself get bored as it is normal. You have accept the initial agitation.

It contains phenomenal tips on getting creative by going for a walk which is important to come up with interesting marketing or startup ideas.

Top Tweets of the day

1/

Supply & Demand is an underrated concept. If everyone becomes a creator, there will be far fewer consumers.

2/

Searches on TikTok and Instagram are getting bigger than Google.

In 5 years, Google usage might drop. It'll happen slowly, then all at once.

3/

This costs very little and gives your customers a WOW effect.

Rabbit Holes

1. The Best of James Clear’s 3-2-1 Newsletter - "Entrepreneurship is a personal growth engine disguised as a business pursuit." ~ James Clear

2. Why Old Ideas Are a Secret Weapon - Older the problem, older the solution. Don't dismiss an idea because its old.

3. Case study: shipping what customers want (Notion vs. Gumroad) - "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" ~ Henry Ford. Generational products like iPhone are built on conviction, not by talking to customers.

Until next time,

Your Spells Master!

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Read all the old case studies here.

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2. Avni Barman's LinkedIn Content Strategy (LINK)

3. $14m In A Week from Live Streaming (LINK)