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- Inside GenPPT’s A/B Testing Strategy That Improved Conversion Rate by 136%
Inside GenPPT’s A/B Testing Strategy That Improved Conversion Rate by 136%
PLUS: Think Like Rick Rubin. A 20-minute crash course in creativity
Inside GenPPT’s A/B Testing Strategy That Improved Conversion Rate by 136%
GenPPT increased its conversion rate from 3.85% to 9.09% by restructuring how users encountered its paywall.
No new features. No growth hacks. Just one change: replacing an upfront decision with a low-friction trial.
The Old (Complex) Paywall Blocked Conversions
The original pricing page forced users to make a complex decision:
$9/month Pro plan (15 presentations/month)
$19/month Growth plan (unlimited)
$39 one-time plan (3 months access)

GenPPT - Old Pricing
Each plan used a different logic — per month, per credit, or per term. The old pricing had a choice overload bias.

Choice Overload Bias
Users dropped off due to decision fatigue. There was no free trial. Cold users had to commit with no experience. For first-time visitors, it felt much more like a gamble.
The Newer (Easier) Paywall Did Less, Better
The trial offered clarity:
3-day free trial of the full Pro plan
Card required, billed after trial unless canceled
Headline: “Free for 3 days. $9/month after. Cancel anytime.”
The CTA shifted from “Start Creating” to “Try Pro for Free,” reducing pressure. One plan, clearly explained. No pricing grid. No overload.

GenPPT - New Pricing
A/B Testing Revealed the Problem
Using PostHog, an A/B Testing SaaS, GenPPT ran a clean split test:
Control (no trial): 1 purchase / 26 users → 3.85%
Variant (3-day trial): 8 purchases / 88 users → 9.09%

GenPPT A/B Test
A 136% improvement — purely from reframing the paywall. No more friction across the funnel.
Users can try the product before paying or using CC. More trials means more activation loops / emails.
The test required no new features. Just a restructured flow. It was tracked end-to-end with PostHog.
Ilias Ism, the owner of GenPPT, covered how he uses PostHog for A/B testing in this hour long YouTube tutorial.
Top Tweets of the day
1/
Snapchat CEO in 2017: “there's a lot of this thing in our industry called 'growth hacking'…We don’t think that those sorts of techniques are very sustainable over the long term”
Snapchat in 2025:
— Josh Constine 📶🔥 (@JoshConstine)
8:44 PM • May 17, 2025
Every CEO says a lot of shit when the market is good and they have virtually no competition.
You'll see their principles change when they start making less money.
Bezos did it with ads. Speigel did it when Snapchat’s revenue started tanking.
2/
Spent 3 hrs with @OpenAI Codex on my Mac(SwiftUI) + FastAPI app and...🤯
Feels like hiring 5-10 interns on demand
- Knocked out 6 PRs + a user-requested feature in 7 min just by piping “nice-to-have” Linear tickets into parallel jobsWhat rocks
- Atomic tasks + parallel jobs →— Naveen Naidu (@naveennaidu_m)
10:03 AM • May 17, 2025
OpenAI's Codex is a mind-blowing workflow. They took Claude Code's Terminal Based Agents to a whole another level with a GUI. OpenAI is going for the consumer while Claude is tackling purely developers.
Steal the good ideas from your competitors and one up them.
One of OpenAI's founder Greg Brockman has even said 2025 is the year of agents. And I've been hearing a lot of noise on Claude Code being the best coding agent at the moment for $100 Max plan.
Expect this to happen in other fields.
Coding is based on input and output. Whatever you tell the machine, it will do it exactly as you said. So its easy to test and get feedback.
Writing tests are hard for other things like marketing or design since these are creative fields. There is a formula but not many people have formulated it. Some people who have come close to formulating marketing are in 2 books: Marketing Memetics and $100M Offers.
So whatever happens in coding will be followed up in other industries. The smart play would be to use the knowledge of Agents in Coding industry and make a product where there is no competition like Medical, Sales, or NSFW industry.
3/
Everyone says they’d pay more for “Made in the USA.”
I tested it.
We make a $129 filtered showerhead manufactured in China. With tariffs surging to 170%, we explored reshoring. We found a U.S. supplier. Our costs nearly tripled.
I ran a clean A/B test:
👇— Ramon van Meer (@ramonvanmeer)
7:14 PM • Apr 24, 2025
Watch what people do, not what they say. They show you their real priorities with their actions. Words are just a filler to earn cool social points.
Rabbit Holes
How to Get $300 in Free AI Credits Using Google Cloud by Kilo Code
How to Think Like Rick Rubin. 20-minute crash course in creativity by Shaan Puri
Claude Code: Anthropic's Agent in Your Terminal by Cat Wu and Boris Cherny
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