Gary Vee's $1.80 Comment Strategy

The $1.80 strategy is a simple yet effective way to grow your presence on social media.

The concept involves leaving thoughtful comments (your "two cents") on the top 9 posts for 10 different accounts (or hashtags) in your field each day.

STEP 1: Find Relevant Posts in your niche

You can find relevant posts in your niche by searching for hashtags, accounts, or keywords.

Start by identifying 10 key hashtags or accounts related to your business. For example, if you're building a SaaS for AI video tools, you might consider these hashtags:

1. #ai (24.9M posts)

2. #aitool

3. #aivideos

4. #aivideotools

5. #videoeditor

6. #texttovideo

7. #aiart

8. #ainews

9. #aiartcommunity

10. #tech

Alternatively, you can search for keywords or accounts in your niche.

Pro tip: You can search for related hashtags as you search on Instagram. Look for both popular and niche-specific tags that align with your AI Videos SaaS. Likewise, X shows related accounts to follow and posts from similar accounts just below replies.

STEP 2: Engage Meaningfully with Top Posts / Creators

Once you have your hashtags or accounts, review the top 9 posts for each one:

• Spend about 2 minutes per post engaging with a like, comment, or share.

• Look for posts with good engagement, such as active comment sections and meaningful discussions.

You want to find influencers who have built a community around them so you can take some of their audience with you.

Engagement indicators include:

• A high like-to-follower ratio.

• Conversations in the comments (avoid posts with just one-word comments).

STEP 3: Make Your Comments Count

Your comments should add value to the conversation. You can:

• Answer questions.

• Share your expertise.

• Compliment something specific about the post.

Aim to engage with 90 pieces of content daily, leaving 90 thoughtful comments across the top 9 posts of 10 different hashtags or accounts.

All it requires is 3 hours of focused interaction per day.

The math checks out: $0.02 (your comment) × 9 posts × 10 hashtags = $1.80 in daily social investment.

Though this strategy requires time upfront, it becomes easier as your follower count grows.

It is one of the fastest ways to build influence on social media, straight from someone who knows how to do it best.

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Rabbit Holes

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Until next time!

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