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How Lucidchart Turned Memes into Millions of Views
PLUS: 30+ AI App Ideas Making Millions
Startup Spells 🪄
November 07, 2024
How Lucidchart Turned Memes into Millions of Views
Lucidchart creates 60-second videos that blend humor with learning, making marketing feel like entertainment instead of advertising.
Their YouTube channel transforms traditional marketing into something people actually want to watch.
To see their most popular videos, sort by Popular.
Lucidchart - Popular Videos
Their channel is filled with meme-inspired videos or trending topics. They create content that's both entertaining and educational, featuring topics like:
Bitcoin Explained in 60 seconds
Yeet, gg, & Dece - Internet Slang Explained
Emojis Explained
Fortnite Explained in 60 seconds
Internet Animal Names
Lucidchart Explains Halloween
Animal Memes Explained
Each video uses creative flowcharts and visual diagrams to explain concepts clearly.
Most videos are short, usually about a minute long, and they use Lucidchart to visualize concepts. They have lots of videos with over a million views!
The Stealth Marketing Approach
The genius of their approach is you don't realize you're watching an ad until the very end.
Lucidchart follows the #1 rule of ad making: make it not look like an ad.
For example, their "What is a Sandwich?" video covers elements that make up a sandwich without making it feel like an ad. They only promote Lucidchart in the last 5 seconds.
Lucidchart - What is a Sandwich?
Each video:
Teaches something interesting
Uses visual storytelling
Subtly showcases the product
Feels authentic, not sales-y
Viewers love the content so much, they don't even mind it's an advertisement.
Lucidchart - Comment Section
Lucidchart shows that effective marketing doesn't need a hard sell.
Top Tweets of the day
1/
If you want to sell a $100 product...write it and sell a $1,000 product, then price it at $100.
I had someone come to me wanting help with a $1,000 webinar..."How do we do it?" Ok, lets write a $10,000 offer, and then sell it for $1,000.
When you start looking at it from that… x.com/i/web/status/1…
— Alen Sultanic (@IAmAlenSultanic)
12:58 PM • Mar 30, 2023
Provide more value than you charge for and you'll have customers for life.
2/
If you assume I am working with info you are not in terms of making money.
Last week I literally just sat down and watch about 3 hours of @AlexHormozi and @LeilaHormozi videos. Same vids you have access to.
Then I just applied it to my software businesses. Got $$ results. You… x.com/i/web/status/1…
— Alex Becker 🍊🏆🥇 (@ZssBecker)
12:48 PM • Jul 13, 2024
This is the best era in humanity where the poor and the rich have access to the same info. The difference is in the execution.
3/
This saved us so many support queries
— Danny Postma (@dannypostmaa)
2:30 AM • Jul 10, 2024
If you have multiple Oauth options, always use last used variable. All you gotta do is remember the click in local storage. Full code (<50 LOCs) is in the next tweet.
Rabbit Holes
How I Make $2200/M By Making Celebrity News Videos In Just 15 Minutes by ProvenTube
30+ AI App Ideas Making Millions by Starter Story
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