🪄 Find Top Instagram Influencers using Hashtags

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The Spells Master is back!

Welcome to the 150th issue.

Today's topics:

1. Find Top Instagram Influencers using Hashtags

2. A tool to Get global mobile 4G/5G Internet access

3. One recommended video on PREDICTING layoffs ahead of time!

Find Top Instagram Influencers using Hashtags

There are too many content creators who use astroturfing to become influencers.

Such influencers are easy to spot by an expert but beginners get fooled by them. They don't actually have any influence over their audience but too many brands still pay them hoping to get a return on investment.

This is where finding creators with actual influence comes into play.

Some micro-influencers have better influence than astroturfed influencers.

And you can find them using hashtags.

Consider, we are selling a D2C Fitness Apparel.

1. Core Hashtags

Core Hashtags are directly related to the brand.

In our case, the hashtags would be #fitnessapparel, #fitnessapparelline, #fitnessapparelwomen, and #fitnessapparelbrand.

2. Tangential Hashtags

Tangential Hashtags are related to your core-hashtags. They do not represent your brand directly but rather to the context your brand operates in.

Hashtags like #fitness, #absworkout, #pilates come under tangential hashtags.

3. Expert Hashtags

Expert Hashtags are experts that influence your customers.

Hashtags include #fitnesscoach, #bodybuildingetrainer, #mmacoach, and more.

4. Recommended Hashtags

Once you manually list these hashtags, you can use Instagram's Search Feature to discover more hashtags by putting all the hashtags you've collected until now into the search bar.

5. Hashtags in Posts

Furthermore, you can find hashtags by opening individual posts.

Focus on niche-specific hashtags (e.g., #fitnessapparel) rather than broader ones (e.g., #fitness) to get better ROI.

This approach can be adapted for other platforms like YouTube and TikTok by using keywords instead of hashtags.

Hat Tip To Saral for exceptional influencer marketing tips.

A tool to Get global mobile 4G/5G Internet access

Silent Link offers an Anonymous eSIM service, providing instant and private global mobile 4G/5G internet access and burner phone numbers for eSIM-compatible smartphones

One recommended video on PREDICTING layoffs ahead of time!

This video shows how to predict layoffs ahead of time so you can start job hunting.

You can automate this process too with code. I bet there might be a market for this stuff in the coming years as layoffs increase now that even Robots can do blue-collar work.

Top Tweets of the day

1/

Cherry-picking best examples works for humans too.

If you have hired someone, you know you can train them real fast if you show them what high quality looks like.

People adapt quickly to the quality of their environment. A person coasting on a B-team might do their best work when they work for Elon Musk. A rising tide lifts all boats.

Michael Jordan worked on Sundays, even when injured, to set a high-standard for his team as MJ knew people learn through actions, not words. Founders podcast mentions this in the MJ episode.

2/

Jeff Bezos categorizes decisions into 2 types:

1. Reversible decisions: They are like doors that open both ways

2. Irreversible decisions: They are doors that allow passage in only one direction; if you walk through, you are stuck there

Make reversible decisions fast and irreversible decisions slowly. What matters is speed from decision to action.

3/

Creative problems are solved easily through walking and running. Neuroscience proves this theory, which our ancestors knew for thousands of years.

Rabbit Holes

1. More Traffic Than You Think - Actual search traffic can be up to 50x higher than estimates given by a keyword tool. For example, "best games for youtube" gets 2,352 monthly clicks on Google Search Console vs. 11-50 estimated by Moz's Keyword Tool.

2. The Alex Hormozi Library - Alex Hormozi's content game is top-tier. Highly recommend reading this beautiful curation of notes. Note-taking is an art and this one has the highest signal-to-noise ratio.

3. How to Steal Your Competitors' Traffic (8 Best Tactics) - Smart ways to steal your competitors traffic like monitoring negative competitor mentions on social media or contacting unhappy customers on G2 or Trustpilot.

Until next time,

Your Spells Master!

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2. Slack's Hyperbolic Ads (LINK)

3. Generational Levers (LINK)