How One Person Capitalized on a Celebrity’s Oversight (feat. Kanye West)

When Kanye West announced his album release on Twitter, an unused link in his post caught the eye of a sharp observer.

The link, BULLY_VFX_12.11.24.mov, seemed insignificant at first glance.

However, a quick domain check revealed it was available for purchase—for just $500. This small detail became the foundation for a clever strategy.

A $500 Investment Redirected 100K Visitors in Hours

The individual acted fast, buying the domain and redirecting all traffic to their website, radbackwards.com.

Within hours, the site received a staggering 100,000 visits. This surge was fueled by Kanye’s tweet, which had already garnered 4.6 million views.

A screenshot of radbackwards.com’s analytics showed a dramatic spike in traffic, directly linked to the domain redirection.

Missed Monetization: A Partnership Could Have Amplified Gains

While the strategy was undeniably clever, there was untapped potential.

The individual could have partnered with another musician or streamer to monetize the sudden influx of traffic. Or sold Kanye West merch.

This oversight highlights the importance of balancing quick action with long-term strategic thinking.

However, the example illustrates the power of critical thinking in the moment. By spotting an overlooked detail, acting swiftly, and leveraging existing momentum, the individual turned a $500 investment into a massive traffic boost by launching a site within 30 minutes.

It’s a reminder that opportunities often hide in plain sight—and those who recognize them can reap the rewards.

Top Tweets of the day

1/

I did not know Las Vegas Casinos (or just Casinos) have no clocks and no windows to figure out time.

Now that I think of it, YC just followed the Las Vegas Casinos blueprint. They sell their products to each other. They have experts that connect with previous founders. All of banking to lawyers is integrated within YC. No wonder its so big.

At this point, giving a small 7% equity to get a massive network of buyers and fast PMF is the greatest value prop of YC. You'd be stupid to not get in. And since its so big now, you don't need a unique idea. When a empire becomes big, you attract vultures and stupid people who will fund anything. By stupid I mean incompetent at doing the job but pretty competent at talking about the job.

2/

Extremely high-alpha on how to make product demos that have lots of re-used demos. Content creation time cut by 5-10x just with this 1 trick.

3/

Hard is a figment of imagination. You realize how easy it is once you start doing it.

Rabbit Holes

1. An Easy Way to Capture Keywords Within Striking Distance and Get More Traffic by Edward Sturm

2. LLMs are 800x Cheaper for Translation than DeepL by /r/LocalLLaMA

3. The exact timely post that made us thousands of dollars over and over again - and how you can replicate these results for any of your assets (Facebook Page) by Publisher in a Box

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